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WEB & MARKETING OFFICER

Permanent Full-time

One of Canada’s leading IB School’s, founded in 1965, The York School is a place where learning extends beyond the classroom and students are challenged to realize their full potential and discover who they want to be.

In two state-of-the-art campuses in the heart of Toronto, The York School brings together an innovative and progressive employee experience and fosters a caring and inclusive environment. The York School is committed to employee growth and development as demonstrated recently in strong and above benchmark employee engagement scores.

JOB PURPOSE

Reporting to the Associate Director of Marketing & Communications, the Web & Marketing Officer works in collaboration with members of the External Relations team to steward The York School brand across all digital platforms and channels. Actively focused on engaging stakeholders, the Website & Marketing Officer develops and implements the school’s established and developing digital and social marketing communications strategies.

KEY RESPONSIBILITIES:

  • Ensure The York School’s marketing communications initiatives are integrated and consistent with the vision, mission and objectives of the School and effectively champions and represents the brand.

  •  Maintains an attractive and user friendly, updated and fully functional internal and external website; modifies the Content Management System through programming, coding, and navigation as necessary.

  • Design and develop creative campaigns that leverage and integrate traditional, digital, and social marketing to promote and support the school’s efforts in the areas of admissions, philanthropy, alumni relations, and commercial activities.

  • Document school life through photos and video; edit, sorts and archive images for current and future usage.

  • In collaboration with other members of the Marketing & Communications team and other External Relations team members, develop, storyboard, design, edit and produce video content that engages key stakeholders within the school community.

  • In collaboration with other members of the Marketing & Communications team and other External Relations team members develop, design, edit and produce coordinated multimedia packages—letters, brochures, video, point-of-purchase displays, proposals, cases for support and mail-campaigns.

  • Provide support and guidance to third-party agencies in the implementation of the school’s communications strategies.

  • In collaboration with the Associate Director, Marketing & Communications, negotiate contracts with vendors and distributors to manage product distribution and establish distribution strategies.

  • Create print/marketing quotes and manage print production relationships.

  • Ensure The York School is constantly exploring and leveraging the latest technology to enhance its brand and market presence.

QUALIFICATIONS AND ATTRIBUTES:

  • Post-Secondary education in communications, web development, graphic design, or equivalent 

  • Minimum 3-5 years of professional web design and digital marketing experience.

  •  Attention to detail and the ability to implement big picture ideas and concepts.

  • A high degree of proficiency with Photoshop, Illustrator, InDesign, Premiere Pro, and other relevant design tools.

  • Strong technical knowledge of web design and development including HTML, and platforms such as Blackbaud and Squarespace.

  • Understanding of and experience in corporate branding, layout, colour theory and typography.

  • Strong knowledge of social media applications, notably Hootsuite 

  • Ability to create content for mobile platforms.

  • Strong communications skills, both verbal and written.

  • Strong organizational skills to help with digital asset management and the ability to manage multiple projects.

  • Ability to work within a team environment and manage multiple stakeholder groups.

  •  Ability to manage projects through all stages of production.

THE YORK SCHOOL'S CORE COMPETENCIES:

  • Flexibility & Adaptability

  • Breadth of Contribution

  • Relationship Focused

  • Service Orientation

  • Communication & Collaboration Inclusivity

  • Integrity & Trust

WORKING REQUIREMENTS:

  • TYS Campus, Toronto

  • Some weekend and evening work required

  • Some lifting required (including lifting of travel display materials)

JOIN OUR COMMUNITY:

The York School is committed to professional development, and provides a competitive compensation package that includes participation in a Group Registered Retirement Savings Plan (RRSP).

THE YORK SCHOOL VALUES DIVERSITY: 

At The York School, our mission is to develop inquiring, knowledgeable and caring young people who are engaged citizens of the world. As such, we are an equal opportunity employer and encourage all qualified candidates to apply. We are committed to employment equity and diversity in the workplace. The York School will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant’s accessibility needs. If you require accommodation during the interview process, please contact Human Resources by email or by phone at 416-926-1325. 

HOW TO APPLY:

All qualified candidates are encouraged to apply and express their interest in confidence via email to Via Isarta. Please reference the position you are applying for in the subject line. 

We thank all candidates for their applications; however, only those selected for an interview will be contacted.

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