Company Description

About O&B

Oliver & Bonacini is recognized as one of Canada's leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Alberta and Nova Scotia. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

About The Team

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

While we are currently working remotely, this position may require in-person meetings in our midtown Toronto head office, with occasional visits to restaurants and event venues that are accessible by the TTC.

Job Description

The Senior Digital Marketing Specialist is responsible for developing and maintaining Oliver & Bonacini Hospitality's digital presence through planning and executing digital marketing initiatives, creating engaging content across digital platforms, maintaining and optimizing existing websites, profiles and digital listings, assisting with new website development projects, and leading email marketing initiatives.

Job Description

Digital/Content Strategy

  • Assist in developing and executing digital marketing strategies that contribute to overall digital growth and support key business objectives
  • Perform keyword, industry and competitive research to inform digital content marketing strategy and collaborate with content contributors to create high-quality content around relevant terms and trends
  • Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives

Website Management & Optimization

  • Maintain and optimize existing company websites and profiles, ensuring all content is up-to-date, accurate and follows brand guidelines and SEO best practices
  • Assist with new website planning, site mapping and project management
  • Provide strategic, actionable insights for improving organic and local search rankings through keyword research, competitor analysis, on-page and off-page optimization, link building opportunities etc.
  • Conduct NAP and listing audits to ensure citations are accurate and optimized - creating, claiming and verifying new listings
  • Stay up-to-date on industry changes and identify new technologies to improve processes

Email Marketing

  • Oversee the email marketing lifecycle, including strategy, development and execution
  • Work with content contributors and graphic designers to develop creative and engaging email campaigns
  • Update and maintain the email marketing calendar
  • Research and seek opportunities for growing our email database and newsletter signups

Qualifications

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • 4+ years experience in digital marketing/communications
  • Deep understanding of digital platforms, content creation and website management (experience with Wordpress is an asset)
  • Understanding of SEO best practices and strategies
  • Possesses a creative approach and vision for digital content creation
  • Excellent written and verbal communication skills
  • Detail-oriented and strong organizational skills
  • Works well with competing deadlines and is able to multitask on concurrent projects
  • Enjoys working in a collaborative team environment
  • Passionate about food and the restaurant industry
  • Photography, videography and editing skills are an asset

Additional Information

O&B values diversity and inclusion, and we encourage all people qualified for this role to apply. In addition to competitive compensation, we offer:

  • A comprehensive group benefits program
  • Training and development opportunities
  • Staff dining discount
  • RRSP matching program

**We thank all applicants for their interest; however, only suitable candidates will be contacted to continue the application process. *


Employer Information

Toronto, ON, Canada
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