What you'll do:
Reporting to the Vice-President, Corporate Services, this position will the responsible for vision, direction and strategic leadership of the Strategy, Marketing and Communications Unit, corporate brand management, and the creation of and responsibility for a Marketing and Communications unit plan.
Strategy Marketing and Communications
- Oversee the creation of marketing strategies, speaking notes and speeches, news releases, key media messages, monthly social media calendars, event planning, website development and internal and external correspondence.
- Oversee all marketing and communication tactics and assets, including video productions, digital media, print and radio advertisements, print material and published articles to support a marketing strategy.
- Provide advice to senior leadership relating to marketing, media and social media relations, and issues management.
Corporate Brand Management
- Oversee the Corporation's Brand campaigns to continue to build brand reputation throughout the agriculture industry and community.
- Manage brand related issues that arise in the media or in the social media environment to mitigate strategic risk highlighted within SCIC's Enterprise Risk Management Plan.
- Provide guidance to the marketing and communications teams to proactively identify and manage issues and integrate proactive and reactive corporate communications strategies.
Agency of Record
- Develop a strong relationship and set clear expectations with the Agency of Record who is responsible for developing and recommending marketing tactics that will support the corporate strategy.
Leadership, coaching and mentorship
- Provide vision, direction and strategic management to unit employees to ensure communication is delivered in a coordinated and integrated manner and contributes to reaching corporate SCIC goals.
- Support the communications team in the development of internal communications deliverables such as key messages, questions and answers, industry meeting presentation material and fly sheets to aid staff in conversations with customers.
- Accountable for managing the media and the resulting impact of media activities generated by either SCIC, industry groups or customers.
- Responsible for creating a unit plan and ensuring projects, activities and actions align with the Corporate Strategic Plan.
- Ensure completion and evaluation.
To be successful in this position you will need a university degree in journalism, business administration or commerce with extensive management experience in marketing, communications and media relations. An equivalent combination of related education and experience may be considered.
- Demonstrated knowledge and experience in management, leadership, and organizational skills.
- Excellent decision making and problem solving skills with the ability to foresee problems and apply good judgement.
- Ability to develop and maintain excellent working relationships.
- Ability to influence and move effectively from strategic planning to project planning and further into development, implementation and evaluation of different processes.
- A criminal record check is required.
- Should the successful candidate participate in the Crop Insurance or AgriStability Programs, their account must be in good standing.
- Service Excellence: Delivers and provides additional information or service beyond customer expectations. Builds rapport and committed relationships. Champions the organization both internally and externally by modelling exceptional behaviour.
- Personal Leadership and Development: Models a range of leadership styles, regardless of position. Influences others to act in accordance with the organization's values. Acquires skills needed to continually enhance individual contribution.
- Strategic Thinking: Develops, leads and ensures meaningful communication to inspire and influence others to support strategies and key actions. Anticipates trends and develops strategies to move the organization forward. Positions the organization to address or respond to emerging and long-term trends, issues and opportunities.
- Decision Making: Able to adapt decisions based on new and changing information. Acknowledges personal responsibility for outcomes from decisions made. Balances risk and potential implications before making a decision.
- Innovation: Encourages different opinions and perspectives. Reflects on current environment and how the change will be received. Removes organizational obstacles for change and innovation.
- Analytical Thinking: Reflects on past experience and organizational practices and processes to develop consistent action plans. Makes intelligent assumptions to develop explanations and determine possible steps and options. Makes revisions and alters solutions when required.
- Team Collaboration: Capitalizes on the strengths and skill sets of team members by aligning tasks with individual strengths. Seeks the opinion of others when developing solutions. Builds cooperation and communication between multiple teams, recognizing when teams could work together for improved success.
- Building Organizational Community: Works toward solutions that all team members can support. Facilitates the discussion of issues between individuals, teams and divisions. Actively supports a one team approach.
- Communication: Presents constructive feedback or difficult communication in a manner that supports expectations and fosters an open conversation. Uses open-ended questions, active listing and dialogue to encourage others to provide information about underlying needs or issues. Communicates strategically, considering such aspects as optional message timing, and form of communication.
- Accountability: Takes personal responsibility for fulfilling own commitments and the commitments of the team. Seeks and/or provides challenging assignments as learning opportunities. Enables a culture where people hold themselves personally accountable for results.
- Performance Management: Coaches and motivates others to strive to be the best and achieve quality results. Reviews performance against clear standards of expectations. Balances people results and business results.
- Planning and Risk Management: Continually adapts priorities and responsibilities in response to changing needs. Thinks ahead, evaluates risks and plans contingencies. Clarifies outcomes and provides ongoing feedback to team members to achieve plans.
- Process Management: Manages project, team or unit level budgets on a regular basis including budget forecasting. Anticipates potential resource problems and makes needed adjustments to reduce concerns. Prioritizes and streamlines work to maximize value added.