Are you passionate about storytelling, communications and creating engaging experiences? Reporting to the Human Services and Innovations Manager, the Family & Community Services (FCS) Communications Specialist is responsible for a full range of communication services to support the mission, vision and work of the FCS department. This includes the development and implementation of communications strategies, recommendations and plans, writing and editing, and producing materials for a variety of target audiences using a number of mediums while collaborating and coordinating these activities across FCS branches. This role functions as a liaison with corporate communications and other department communicators and will coordinate communications plans and activities with these contacts as appropriate.
- Implement communication strategies to inform public and key stakeholders about department services, programs, and initiatives
- Develop, implement and manage communications plans for both program level services and high-level project campaigns that effectively address communications needs, reach the intended audience and align with department goals and priorities
- Create/oversee professional communication deliverables including print and digital media
- Contribute to planning, implementing and evaluating department special events
- Uphold corporate marketing and communications standards while ensuring deliverables are clear, concise and executed in a timely, coordinated manner to maximize impact and efficiency
- Develop written communications materials
- Write and develop communications including themes, key messages, and copy for a wide range of mediums (web, social media, news media, print, advertising, presentations and displays) and various audiences, both internal and external
- Translate complex information and concepts into clear, engaging, meaningful copy
- Write and develop thought-provoking, compelling narratives to effectively capture attention, foster empathy and inspire people to action
- Provide communication recommendations to the FCS department staff.
- With leadership support, determine communication priorities and outline annual campaigns
- Support staff understanding of communications style, timelines, goals, etc
- Anticipate upcoming communications needs based on priorities and department and County activities
- Liaise and coordinate with other County departments communicators, including Corporate Communications
- Hold strong awareness of FCS department communications activities and be a key contact for other County department communicators
- Work with Corporate Communications when amplifying key messaging and/or initiatives at the corporate, political and/or external stakeholder level (including media)
- Seek opportunities for collaborative, interdepartmental work to support consistent and impactful messaging to community and efficient use of resources
- Lead Emergency Social Services (ESS) communications
- Develop and execute communication deliverables that support the psychosocial well-being of all residents during ESS activations, emergency response planning and prevention, and recovery phases
- Coordinate with and support crisis communications and Emergency Operations Centre with priority to Emergency Social Service and psychosocial needs of residents
Skills and Abilities
- Energetic self-starter who has a sense of responsibility and the ability to work with a team and enhance teammates communication capacity
- Strong verbal communication skills with the ability to understand and interpret various communication styles and liaise with FCS leadership and various stakeholders
- Excellent writing and editing skills in creating content and managing social channels
- Able to translate organization needs and objectives into creative and compelling copy
- Passionate about storytelling, communications and creating engaging experiences
- Detail-oriented with strong time management and prioritization skills
- Willingness to seed and spark compelling content that seeks to drive community dialogue
- Event planning to support of initiatives and communication campaigns is an asset
- An undergraduate degree, or diploma, in communications, journalism, public relations or a related discipline with a minimum of 3 to 5 years of related experience
- Working knowledge of mental health services, impacts of trauma, trauma-informed practice and psychosocial issues is critical
- Marketing experience and knowledge of Canadian Press Style is considered an asset.
- Proficiency in design and creating digital media that includes video/audio (Adobe software such as Illustrator, InDesign, Photoshop, Premiere Pro, Rush, etc.)
- Demonstrated hands-on social media execution (community management, strategy and content development, blog outreach) across all platforms and communication channels such as Twitter, Facebook, lnstagram, Pinterest, YouTube, Linkedln and Google+
Conditions of Employment
- Fully Covid vaccinated
- Submission of Satisfactory Criminal Record Check
- Valid Alberta Class 5 Driver's licence and submission of a 5-year Driver's Abstract with less than 7 demerits
A cover letter must be submitted along with a resume describing the interest in this position.
Successful candidates will be required to provide proof of educational and professional credentials as noted in the resume. Equivalencies of education and experience may be considered.
Competition #286-2022-EXT-FCS closes July 3, 2022
Thank you for your interest in Strathcona County. We only contact candidates selected for interviews.
Candidates are encouraged to submit a cover letter along with their resume.