Current Rate of Pay: Min = $83,582, Max = $90,617
Employment type: Full-Time Permanent
Hours of work: 35 hrs/week
Work location: Head Office
Division: Corporate Services
Business unit: Communications, Marketing and Events
Remote Work: Hybrid
With more than 60 years of experience, Toronto and Region Conservation Authority (TRCA) is one of 36 Conservation Authorities in Ontario, created to safeguard and enhance the health and well-being of watershed communities through the protection and restoration of the natural environment and the ecological services the environment provides.
TRCA works to protect the integrity and health of the rivers and creeks in the jurisdiction, develop a system of green and natural spaces that sustains local ecosystems, and advance sustainable practices that improve people's lives within our growing region.
How you will contribute as part of the TRCA team:
Reporting to the Senior Manager, Communications, Marketing and Events, the Communications and Media Relations Specialist champion high-quality, well-written, on-brand, targeted, timely, and effective internal and external organizational communications. The Specialist plays a key role in building awareness, understanding and advocacy for TRCA and its programs; engaging key stakeholders; and acquiring and retaining TRCA customers and clients by encouraging media exposure of TRCA, its activities and services in support of TRCA's strategic priorities.
Collaborating effectively with subject-matter experts both internal and external to TRCA, the Specialist ensures strategic communications align with TRCA's Strategic Plan, organizational priorities, vision, mission and core values. Collaborating with the CEO's Office, Senior Leadership Team, business units throughout the organization, and external stakeholders, the Specialist prioritizes, plans and executes communications and media relations to generate optimal media coverage/exposure for TRCA. The position serves as the primary point of contact for all media inquiries ensuring that TRCA responds effectively; builds relationships with key editors, journalists and bloggers; and prepares and distributes messages and materials for media use. This position is also responsible for identifying issues, trends and current events to seize opportunities for enhanced media coverage/exposure for TRCA.
In alignment with the TRCA communications strategy, the Specialist develops and executes tactical communications plans for various platforms for internal and external audiences, ensuring messaging is consistent, accurate and aligned to TRCA's brand. The Specialist works collaboratively with internal TRCA Divisions serving as a strategic partner and liasion for end-to-end strategic communications support, efforts and strategies.
Strategic Content Development
- Devise content to support organizational communications priorities.
- Research and write strategic communications on behalf of the CEO and Senior Leadership Team as required, adjusting tone and style of writing for different audiences, while effectively conveying organizational messaging and brand.
- Actively create content on various organizational activities to keep employees up to date, engaged and appraised of key information, by sourcing information from various organizational stakeholders.
- Provide day-to-day communications content and media relations support for teams throughout TRCA.
- Research and create compelling communications content including staff memos, e-newsletters, campaign materials, press releases, briefing notes, backgrounders, web content, speeches/talking points, Q&As, etc.
- Create engaging, informative and audience-centric communications that adapt to a variety of audiences, forums, style and formats.
- Review communications content for clarity, accuracy and consistency, and support rework where required.
- Strategize, research and write a range of communications materials including but not limited to news releases, key messages, backgrounders, fact sheets, questions and answers, speeches, and award submissions
- Review and edit all written media materials and key corporate communications materials prepared by other TRCA business units to maintain high quality standards.
- Ensure effective distribution of media materials through a variety of channels including automated and manual direct distribution to media, web posting, and dissemination via social media.
- Build and maintain targeted media lists for corporate and key business unit engagement.
- Monitor evaluate and report media coverage including writing quarterly board reports.
- Research communications and media best practices to understand trends, prospective targets, and audience profiles.
- Prepare and help implement key media relations policies and protocols including corporate crisis communications plans.
- Identify newsworthy topics and pitch strategies and provide tactical support to generate. Project Management
- Contribute to the development and implementation of TRCA's overall strategic communications plan, including supporting outreach strategies, specific projects, events and activities.
- Project manage executive communications with a strong focus on correspondence and stakeholder engagement/management.
- Coach members of the project team on communications related matters to optimize efficiency and effectiveness.
- Work directly with internal and external clients and front-line staff to ensure the successful delivery and execution of projects and initiatives.
- Participates in development of project plans, including the expected outcomes, risks, contingency plans, and required resources for the projects as it specifically relates to communications.
- Identify and manage external service providers to ensure cost effectiveness.
- positive editorial coverage for thought leadership. Client and Stakeholder Relationship Management
- Create and execute ongoing relationship management strategies with TRCA's key stakeholders.
- Collaborate with internal and external partners to devise and implement communications programs.
- Work closely with subject-matter experts to proactively seek out opportunities to demonstrate TRCA's knowledge and conservation leadership.
- Develop networks within the organization and external to TRCA to enable the achievement of their own and others' work-related goals.
- As a key partner in TRCA wide projects, plan and oversee effective stakeholder communications throughout program/project implementation.
- Recognize concerns and perspectives of others and work in a manner that is mutually beneficial to TRCA.
- Collaborate with municipal partners and other external collaborators to ensure protocols are appropriately observed in public announcements.
- Receive, respond and direct media inquiries to qualified spokespeople.
- Initiate and build direct communication with media representatives to encourage coverage and build the TRCA brand with a range of publics and target audiences.
- Provide strategic media relations counsel, support and preparation to CEO, SLT members and designated TRCA spokespeople managing all interactions in the media relations cycle.
- Identify appropriate spokespeople for media interviews, craft key messaging and responses and make sure spokespeople across the organization are effectively prepared for interviews, including administering media relations training as required.
- Identify existing TRCA events that provide media coverage opportunities and implement plans to leverage them.
- Plan and help organize media conferences and other events designed to draw media attention to key TRCA initiatives.
- Plan and execute TRCA participation in externally organized media events where appropriate. Branding
- Champion TRCA's brand through internal and external communications that align to TRCA's brand and brand qualities.
- Foster brand engagement and service excellence to ensure TRCA's external image and reputation is maintained in a positive light.
- Ensure communications express TRCA's brand and sub-brands consistently in support TRCA's vision, mission, core competencies and strategic priorities.
- Manage communication tools, templates and processes required to deliver standardized, efficient and effective branded communications.
- Monitor organizational communications to ensure proper alignment with the TRCA brand. Continuous Improvement
- Measure communications results and continually improve effectiveness.
- Monitor the impact of internal and external communications by identifying appropriate success metrics and analyzing trends and patterns in analytics reports.
- Proactively analyze the key broader public sector environments, stakeholders and government affairs and factor this into appropriate communications.
- Analyze TRCA business challenges and potential communications implications in order to assess internal client needs and provide sound communications counsel.
- Create specific communications and outreach strategies linking TRCA's mandate with stakeholder priorities.
- Support key change management initiatives in the organization, finding strategic approaches and creative tactics to engage TRCA staff and stakeholders.
- Continually look for ways to improve all communications programs based on modern metrics and by proactively adopting new methods, tools and channels as required.
- Keep apprised of communications best practices and apply where pertinent to increase communications effectiveness and capacity.
- Support tracking and development of communications measurements and benchmarks.
- Bachelor's degree (or equivalent) in Communications, English, Journalism, Public Relations or a related field.
- Valid Ontario Driver's License.
- Minimum three (3) years of experience in corporate communications including hands-on experience executing corporate communications strategies.
- Effective project management experience with the ability to manage multiple competing projects and assignments concurrently.
- Experience in change management communications.
- Three years of directly related work experience including hands-on experience in executing corporate and local media campaigns.
- Advanced written and oral communication skills that include the ability to translate complex technically oriented information and concepts into effective, compelling and succinct accessible strategic communications solutions that meet the versatile needs of a broad range of audiences.
- Exceptional content development and editorial skills, with a demonstrated high attention to detail and ability to create high impact custom messages and content for a range of audiences and platforms.
- Sound knowledge and application of strategic communications tools and techniques, including the practical application of new technologies and social media.
- Experience utilizing various communication forums including web technology, blogs and podcasts, content sharing sites, interactive forums, etc.
- Professional experience using primary social media platforms, including Instagram, Twitter, Facebook and LinkedIn
- Professional experience managing media relations in the environmental and/or municipal government sector
- Effective project management, with the ability to apply project frameworks, lifecycles, and project management concepts, techniques, tools, and best practices.
- Strong ability to build and foster positive relationships with internal employees and external stakeholders.
- Demonstrated high degree of ethics, with a strong ability to build professional relationships with key stakeholders, government bodies, TRCA Board and staff at all level, while adhering to confidentiality standards.
- Community engagement experience including understanding of government processes and procedures and related legislation.
- Ability to multitask in a fast-paced environment, often with competing priorities and time timelines.
- Thorough working knowledge of computer software packages including HTML, video-editing program, Microsoft Office Suite (i.e. Word, PowerPoint), Microsoft Publishing or InDesign, Adobe Photoshop/Illustrator, and comprehensive knowledge of Canadian Press Style standards.
- Strong understanding of contemporary media relations practice and principles
- Strong leadership and facilitation skills that support collaboration
- Ability to connect the needs of business units with those of the relevant media
- Ability to make considered and effective decisions quickly, often without the benefit of full information
- Ability to multitask, with immediate, short-term, medium-term and long-term deliverables always in progress.
- Ability to work on tight deadlines and excel in a fast-paced environment.
- Strong digital media experience that support a ?digital-first? approach to media relations.
- Ability and willingness to travel within the GTA.
- Flexible to work evenings and weekends as required.
As part of a progressive team you will have the opportunity to make a positive impact to preserving and protecting nature, while maintaining a balance between the natural environment and built environment. Working with experts within our field, you will join a team of colleagues that are committed to TRCA's core values of integrity, collaboration, accountability, respect, and excellence (icare).
You will be part of a diverse and inclusive organization that:
- Makes a positive difference in the communities we serve.
- Fosters high performance and collaborative teams.
- Provides continuous learning and development opportunities.
- Offers a comprehensive compensation and benefits program (including Defined Benefit Pension Plan - OMERS/OTPP).
- Provides unique TRCA Perks.
- Provides flexible work arrangements.
- Offers potential for career growth and advancement. To apply to this posting, click on the ?Apply? icon. Please submit your resume and cover letter quoting job posting TRCA-221-22 prior to midnight on June 20, 2022.
All new hires are required to be fully vaccinated against Covid-19 as a precondition to being hired by TRCA. TRCA will comply with its obligations pursuant to the Ontario Human Rights Code and any other applicable legislation.
While the Toronto and Region Conservation Authority (TRCA) thanks all applicants for their interest, only those under consideration will be contacted for interviews. Please be advised that successful incumbent(s) may be required to undergo a vulnerable sector screening and/or driver's abstract check as a part of the final step in the hiring process.
TRCA is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and TRCA Policies, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to the TRCA. We welcome applications from all qualified persons.
Personal information you provide through the TRCA recruitment, selection and onboarding process is collected under the authority of the Conservation Authorities Act, R.S.O. 1990, c. C.27. Collection of this personal information is necessary for the proper administration of this recruitment process for employment and volunteer positions with TRCA. Personal information is protected from disclosure pursuant to the Municipal Freedom of Information and Protection of Privacy Act. Any questions regarding this collection activity should be directed to the Supervisor of Records, 101 Exchange Avenue, Vaughan, Ontario, L4K 5R6, (416) 661-6600 extension