Marketing and Sales Manager
At Dynamix Agitators, www.dynamixinc.com, we specialize in engineering and manufacturing mixers for industrial processes worldwide. Our customers include some of the world's leading energy and natural resource companies, as well as some of the largest chemical manufacturing companies. Communicating and developing our technical knowledge is central to our company's mission. We are in need of a Marketing and Sales Manager who can share our passion for our science, and communicate that to our Reps, Channels and Clients.
About The Job:
We are in need of a Marketing and Sales Manager who can fill all our communication channels with content which shows our passion for our science. From Training of Inside Sales Staff to Content Management on our social media, you need to creatively exploit this content to grow our Channel Partners, Engineering Consultants and End Users.
As Marketing and Sales Manager, you will be responsible for leading our digital marketing efforts:
- Support the development of technical content for training material, email marketing and social media.
- Work closely to support and motivate Sales and Business Development teams.
- Oversee the creation of all SEO-friendly digital content such as websites, blogs, press releases, and social media. Research technical topics and develop informative, factual content that is compelling, resonates with the target audience and is optimized for organic SEO.
- Coordinate and manage the creation of offline content such as product brochures and guides, training manuals, and presentations, etc.
- Build a campaign calendar; conceptualize, develop, implement, and measure a wide variety of lead generation including email marketing, PPC advertising, webinars, and social media campaigns.
- Support sales initiatives such as webinars, training, and tradeshows
- Monitor and affect the SEO and PPC performance
- Many of the above skills are already outsourced.
- Management of outsourced services such as Copywriting, SEO/PPC and Graphic Design is at the option of the successful applicant. So, a strong understanding of the following is required.
- SEO Strategy - Google Analytics
- PPC, SEM and Management - Google AdWords
- Strong graphics skills with InDesign and Illustrator in the Adobe Suite are required
- You should be able to understand how inside sales teams work with engineering teams to provide true solutions to our markets.
- Experience in sales and sales management
- Knowledge of sales channel management is central to this role. You should understand the language of Channel Management and Communications.
- CRM Management is a must.
- Content Management Systems - WordPress, Drupal or other
- Graphic Design.
- Sales process understanding and / or experience in sales.
If you feel you meet the qualifications, please submit a resume and cover letter. Only qualified candidates will be contacted.