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The Digital Marketing Lead's role is to develop, execute and report on online campaigns that support a sustained pipeline of quality leads and build awareness among target audiences.

Duties and Responsibilities:

  • Plan, manage and optimize digital campaigns to support awareness and lead generation across multiple platforms, including display, email, social, PPC and others.
  • Apply audience insights, trends and other relevant data to build and support an effective online presence.
  • Monitor and report on campaign performance, including impressions, clicks, leads, conversions, email performance and other relevant metrics.
  • Monitor and report on campaign budgets.
  • Work closely with internal stakeholders to plan and manage a campaign calendar.
  • Identify the latest trends and technologies affecting our industry.
  • Online review management.
  • Oversee execution of customer feedback tools.
  • Support online inventory management.
  • Support third-party booking site management.
  • Qualifications
  • Post-secondary education in digital marketing or related field.
  • Three-to-five years of experience in digital marketing - experience in the automotive industry is considered an asset.
  • Demonstrated success with digital campaigns.
  • Demonstrated ability to apply data to support decision-making.
  • Experience with marketing automation and CRM tools.
  • Strong knowledge of social media and other basic marketing platforms.
  • Strong project management, multitasking, and decision-making skills.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively within a team.
  • Experience working within a budget.
  • Valid Driver's License and Driver's Abstract acceptable to TDF Group's Driver and Vehicle Safety Program for the ability to drive company vehicle
  • Pre-hire Criminal Security Clearance and Credit Check are required
  • Please note all offers of employment at The Driving Force Inc. are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.

The Driving Force Inc. is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified individuals, visible minorities, aboriginal peoples, and persons with disabilities.

We welcome applications from all interested individuals; however, only those candidates selected for an interview will be

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