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Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level A

Job Title

Digital Marketing & Communications Specialist

Department

MCE Management | School of Public Policy and Global Affairs

Compensation Range

5,063.67 - $7,294.50 CAD Monthly

Posting End Date

June 7, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Sep 30, 2023

Job Description Summary

The School of Public Policy and Global Affairs (SPPGA) seeks to be a leading centre for innovation in governance and global public policy. The School is home to the Liu Institute for Global Issues (LIU), the Institute of Asian Research (IAR) which includes 5 distinct research centres, the Centre for the Study of Democratic Institutions (CSDI), and the Office of Regional and International Community Engagement (ORICE). The School is comprised of 18 staff members, 24 tenured and tenure-track faculty members, and various research centre/program directors, adjunct professors, postdoctoral fellows, research associates, visiting scholars and policy practitioner fellows, and approximately 60 student employees annually (teaching assistants, research assistants, academic assistants, and Work Learn students).

The SPPGA has ambitious growth targets to become a UBC-wide policy school, with numerous professional graduate programs and certificate offerings. Current programs include the Master of Public Policy and Global Affairs (MPPGA), a professional global public policy program with particular expertise in Asia Pacific and sustainability policies. At present, the SPPGA serves approximately 250 students, including: 100 professional graduate students, 50 Institute for Future Legislator participants, and 100 Liu Scholars, (with large expansion mandates).

The Master of Public Policy and Global Affairs (MPPGA) is the School's flagship program. Moving forward in a competitive landscape of policy and global affairs schools around the world, the MPPGA program is the School s strategic priority, placing special emphasis on a superior student experience, a strong service culture, and the growth of the program through enhanced global recognition and impact.

The Digital Marketing & Communications Specialist is responsible for providing public information and outreach services for the School of Public Policy and Global Affairs. This position is responsible for the implementation of the digital marketing and communications strategy, campaigns and processes associated with the MPPGA program, as well as helping to build the School's brand and awareness of its activities through its online presence. This position will also oversee the event logistics and event marketing for major events at the School and its Research Units.

Organizational Status

Reports directly to the Communications Program Development Manager. Works closely with the School's Research Institutes and Program Managers. Manages the Communications and Events Assistant, student employees and event volunteers. Works closely with the SPPGA Strategic Recruitment Specialist to implement recruitment, marketing and yield plans for the school. Collaborate with Arts Communications to ensure consistency in brand guidelines and communications best practices.

Work Performed

1) Digital Marketing and Communications

With oversight from the Communications & Program Development Manager and liaising with the Strategic Recruitment Specialist, this role leads on the development and implementation of digital marketing and communications strategies for the School, with a particular focus on the MPPGA program; leading on the development of MPPGA marketing messages, audience identification, and tactics.

Manages the School's online presence, including developing and maintaining program websites, intranet sites, and social media accounts.

Coordinates graphic design, art, layout services, and process requirements; performs quality assurance on SPPGA graphics, particularly for social channels and events marketing.

Designs and updates the School's brand materials as needed.

Develops and executes the social media model and strategy, including social media activities, resources, structure, and best practices; responsible for implementation of a strong and vibrant online community through SPPGA social media channels, including Twitter, Facebook, LinkedIn, Instagram, and YouTube accounts.

Researches and implements the most effective uses of online and social media channels to distribute desired message to targeted audiences.

Assists with communication with internal and external content creators such as faculty, students, alumni, staff, and creative agencies to write, edit and facilitate production of social media marketing and marketing and communications materials.

Monitors analytics and develops metrics and dashboards; measures ROI for participation in social media sites and for integrating user-generated content into the website.

Liaises with external digital marketing agency for display and remarketing ad placements, search and other campaigns and measurement.

Leads and supports various video and photo shoots for marketing and communications materials and assets, as well as the coordination of any branded materials for the School and its units.

Liaises with external vendors for marketing and communications material, including photo or video shoots with faculty and students, to produce promotional materials in line with existing brand materials.

Provides digital marketing, social media, and website advice and support to staff and faculty engaged in program development and delivery.

2) Events

Develops event promotional materials and coordinates the marketing and communications of all events organized by the School and its Research Units, working closely with the Communications and Events Assistant and student employees.

Executes event logistics, overseeing and collaborating with other staff for larger SPPGA and MPPGA recruitment events.

Consequence of Error/Judgement

The incumbent exercises considerable judgment and must demonstrate tact and discretion. This position interacts directly with students, faculty, staff, alumni, as well as the academic and professional community on issues concerning professional development, registration, graduation, academic progress, admissions, and funding. The incumbent s work directly affects the reputation of the School and University. Incorrect or inappropriate decisions may jeopardize students' academic progress, the quality of students' experience, SPPGA funding, as well as reflect negatively on the reputation of the School, academic programs or UBC. Breaches of confidentiality in handling student issues could lead to legal and financial problems and could hinder a student s academic or professional progress.

Makes recommendations and decisions regarding the design and management of all digital communications for the school. This position has a direct impact on the quality of digital communications produced, such as website copy and images as well as social media copy and graphics. The inability to deliver high quality digital communications materials would jeopardize the effectiveness of the overall SPPGA brand and delivery on knowledge mobilization, meeting and event convening, and dissemination of research.

The incumbent manages a CUPE Communications and Events Assistant as well as two or more Work-Learn students during the year. This position involves coordinating tasks to support SPPGA's regular and pop-up events, regular communications, and marketing for the MPPGA program, in coordination with the Manager of Communications and Program Development. Decisions must be in line with SPPGA's brand and goals and integrate with the vision and direction of the University.

Decisions impact the quality of SPPGA communications and events and influence our reputation across the University and the external community. Poor decisions will have a long-term negative effect on the marketability of the MPPGA program and adversely impact the reputation of the School of Public Policy and Global Affairs as well as the integrity of the MPPGA program. Errors in judgement and failure to meet expectations may negatively impact the overall image of the School as an institute for superior education.

Decision-making is based on a thorough knowledge of the policies and procedures of SPPGA. The incumbent exercises considerable judgement and must demonstrate tact and discretion.

Supervision Received

Reports to the Manager, Communications and Program Development. This is a responsible position where a high degree of accuracy, maturity and initiative is expected.

Supervision Given

Manages the CUPE 2950 Communications and Events Assistant, as well as the supervision and training of student employees and volunteers.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

Prefer Digital Media, Marketing, Communications, Journalism, English or related field. Prefer online experience in a marketing and communications capacity. Experience in online and social media content development. Experience with event management and logistics. Demonstrated project management skills and a proven track record in coordinating marketing and communications projects with multiple stakeholders. Experience working within a complex organizational structure; and understanding of the academic and public sector environment is an asset. Familiarity with social media tools, channels, trends, particularly in institutional applications. Knowledge of browser standards and related design issues required. Knowledge of analytics and search engine optimization techniques. Experience with digital imaging, digital audio/video editing and familiarity with a variety of graphics and digital video editing packages. Ability to effectively communicate verbally and in writing. Ability to exercise tact and discretion. Ability to work effectively independently and in a team environment. Effective organizational, time management and prioritization skills and the ability to work effectively under pressure to meet deadlines. Commitment to anti-racism and inclusive excellence, and ability to apply an intersectional anti-racist lens to communications projects. Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds. Takes initiative in learning about language and issues relating to equity and diversity.

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