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Rubicon Publishing, a Savvas Company, is an award-winning K-12 digital learning company and supplemental educational publisher based in Canada. Rubicon is part of Savvas Learning Company, a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content. Together, we serve millions of K-12 learners with innovative, student-centered educational resources that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, our learning solutions are designed to be more accessible and relevant to each student. Our solutions - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instruction to an individual student's abilities and learning styles.The ideal candidate is passionate about creating a great brand experience and driving revenue with a vision for new ways to grow the business. This modern marketer will have experience in creating programs with demonstrable impact on market awareness, customer acquisition, and revenue.

Strategy:

  • Develop the go-to-market strategy and B2B plans for the Canadian K-12 education market in partnership with the Corporate Marketing and Product Teams.
  • Market & Competition:
  • Develop and communicate a robust view of the market and competitive dynamics for the Canadian region.
  • Budgets:
  • Coordinate how marketing budgets are deployed, set marketing priorities, and align stakeholders towards the best possible allocation of spend locally.
  • Directly manage budgets for those programs executed in-country (e.g. events, sponsorships, ...)
Brand Awareness & Marketing Campaigns:
  • Design and execute new program ideas to materially impact brand awareness or revenue goals locally.
  • Collaborate with the Corporate Marketing to create, select and deploy the most effective digital marketing tactics
  • Manage web presence, growing web traffic through SEO from a content marketing and technical SEO perspective.
  • Review and advise the Corporate Marketing and Product Teams on content and campaigns for local relevance, integrating social media, pr and advertising locally.
  • Ideate, develop, test and scale locally driven programs and campaigns. Leadership:
  • Manage and develop a team
  • , mentoring and leading by example
  • Attract and retain amazing talent that gets inspired by your vision
  • Execute with precision, in alignment with our goals and standards
  • Provide ongoing reporting on key performance metrics for executive leadership
  • Qualifications
  • 7+ years of experience in delivering successful marketing strategies
  • Ability to analyze digital data to draw key recommendations around website optimization
  • Experience with CRM software, social media platforms and digital marketing tools and techniques
  • Customer focus, passion in creating amazing user-centric experiences
  • Background in both B2B marketing and K12 education industry preferred
  • Track record leading and managing a team of direct reports
  • Strong networking skills, experience building effective relationships with international stakeholders
  • Ease in operating within an international and dispersed matrix organization
  • Excellent communication skills
  • #LI-TALR

Savvas Learning Company is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future. Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off. Our benefits are part of a total package that is carefully designed to support the total well-being of our

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