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The Marketing Coordinator is responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Coordinator will also be responsible for leading the company's efforts in community events and digital presence.

ESSENTIAL RESPONSIBILITIES:

  • Digital: Website, Website maintenance (edits, fresh content, etc.) Lead point of contact in relationship with digital vendors/agencies, present ideas based on ongoing market research about how to keep our website fresh, current, interesting
  • Social (FB/Meta, IG, TikTok, etc.): Content creation, Collaboration with PCRM and corporate marketing and sales, Planning and execution of social content (e.g. Infertility Awareness Week, etc.)
  • Reputation Management: Lead point of contact in relationship with digital vendors/agencies, Creation of new opportunities for patient reviews
  • Special projects: Assist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other marketing opportunities
  • Liaise with corporate marketing team, CD and our PR consultant on media opportunities e.g. scheduling, posting, seeking out opportunities
  • Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
  • Lead point of contact in relationships with outside marketing agencies and/or vendors
  • Lead point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women's societies, etc.)
  • Assists with defining practice marketing strategies, initiatives, and performance goals
  • Accountable for marketing efforts to obtain increased patient referrals
  • Establishes a system to monitor effectiveness of marketing, sales, and advertising strategies
  • Represents the physician practice in public relations functions, seminars, and media events
  • Promotes actively the positive image of the practice to internal and external audiences
  • Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments
  • Provides insightful market competition analyses and develops proactive strategies
  • Consistently meets objectives outlined by corporate marketing team and corporate sales team
  • Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
  • Leads all aspects of patient-focused community events
  • Develops and generates reporting mechanism for practice statistics (i.e., referral sources, types of patient visits and procedures)
  • Other duties as needed and/or assigned.
  • Some travel required (conference attendance, network marketing strategic meetings)

KNOWLEDGE AND SKILLS:

  • Energetic self-starter, confident in abilities, and able to work with minimal direction.
  • Organized, detail oriented, and accurate. Must be able to set and meet deadlines and keep others informed of timetables and data requirements.
  • Strong written, verbal, organizational, and interpersonal communication skills with a strong business acumen. Must be able to interact with physicians and staff in a professional manner.
  • Requires creativity, innovative and strategic thinking.
  • Strong negotiating skills and problem-solving abilities.
  • Ability to work independently, and as a member of a team, taking initiative and meeting objectives.
  • Proven ability to manage and execute against multiple projects and work efficiently against tight deadlines.
  • Advanced skills in Microsoft applications (i.e. PowerPoint, Excel, and Word).
  • Excellent leadership qualities.

EDUCATION AND/OR EXPERIENCE:

  • Bachelor's Degree or higher in marketing or related field.
  • Minimum of 3 years' experience with direct to consumer marketing, preferably in the healthcare industry.

What we offer you!

  • Outstanding benefits including health, vision and dental packages, including HSA/FSA, Life and Disability Insurance
  • 18 days of accrued PTO in addition to 10 paid holidays
  • Fertility benefits
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Continuing Education Reimbursement
  • Wellness Program
  • We provide a great, family work environment with internal growth opportunities

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