This job offer is closed.

Date: May 19, 2022

Location: Waterloo, CA

Company: Wilfrid Laurier University

Department : External Relations

Job Type: Continuing

Full-time/Part-time: Full Time ( >=1249 hrs/year)

Campus: Waterloo

Reports to: Dir: Integrated Communciations

Employee Group: Management

Application Deadline: June 5, 2022

Requisition ID: 3457

Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier's thriving community has a place for everyone.

Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier's Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

Position Summary

As a member of Wilfrid Laurier University's External Relations management team, the Manager: Integrated Communications plays a key role in developing university communications strategies and the proactive media relations strategy in support of the university's strategic objectives. Working along with the full communications team and key internal stakeholders, the manager develops and implements integrated communications strategies for university initiatives and oversees communications officers' work on department/faculty communications strategies. The manager will also play a key role in further developing and overseeing the implementation of the proactive media relations strategy, including media reporting and training. The manager will prioritize an equity, diversity and inclusion (EDI) focus to all work, including developing a process to ensure diverse input and representation in all integrated communications activities.

This position has a university-wide mandate and is based at the Waterloo campus. The incumbent provides leadership in a multi-campus environment, requiring regular interaction, communication and collaboration with staff and stakeholders at all university locations. The manager will ensure the unit's policies, programs and services are delivered equitably across all campuses and reflect the needs of local stakeholders.

Hours of Work: The normal hours of work are 8:30 am to 4:30 pm, Monday to Friday. Flexibility in hours will be required, including evening and/or weekend work as projects/issues require as well as participation in the university's issues management on-call roster. When possible, the manager will adjust the work schedule so that no more than 35 hours are worked in a week.


Strategic internal & external communications:

  • Develops and leads communications strategies (internal and external) based on research and benchmarking to support university initiatives - including communications strategies for special initiatives led or proposed by other areas within the university such as the Office of the Provost and Vice-President: Academic, Student Affairs, etc. Reviews strategies for consideration of EDI and measures and reports performance of communications strategies against strategic objectives.
  • Oversees communications officers' work on department/faculty-level communications strategies or handles as needed; provides support to Director and AVP as needed on high-level, institution-wide communications strategies.
  • Collaborates with marketing, social media, web and issues management colleagues to ensure consistent, multi-channel strategic approach to all communications strategies.
  • Oversees appointment notice rollout process working with colleagues in the Provost's Office and President's Office. Develops retirement/departure notice process.
  • Works with Director: Integrated Communications on communications rollout plans for institutional announcements; handles rollout plans as required and writes institutional notices as required, along with Director and News and Editorial Officer.
  • Along with Director and News and Editorial Officer and External Relations colleagues, evaluates requests for communications from university community to ensure alignment with Laurier Strategy, determines appropriate strategy or communications vehicle, and assigns to communications team.
  • Develops process to ensure an EDI focus and diverse input and representation in all communications produced by manager and team.

Media relations:

In collaboration with Director: Integrated Communications and with support of Communications and Media Relations Officer:

  • Enhances and oversees the implementation of the overall proactive media relations strategy and individual proactive media campaigns aimed at raising the university's profile through print and online media.
  • Identifies and implements proactive media campaigns and activities including measuring and reporting performance against strategic objectives; refines media analysis reporting process and uses analytics to inform strategy; integrates social media into proactive media relations activities; works with web colleagues to develop a robust online news hub, and updates and implements the media training program.
  • Prepares and/or supervises the preparation of proactive media releases, media pitches and media responses.
  • Updates and conducts media training program in collaboration with Directors: Integrated Communications and Issues Management and Communications and Media Relations Officer and Research Communications Officer.
  • Along with Director, works closely with issues management team to ensure awareness of crisis/issues-management items as they may impact proactive communications and vice-versa. Serves as issues management backup as required, for example on rotating issues management weekend on-call roster.
  • Seeks positive story opportunities aligned with Laurier Strategy to promote to the media and to include in internal and online publications.

Reporting Relationships

This position reports to: Director: Integrated Communications

This position manages the work of: Communications Officer; Research Communications Officer (joint with AVP: Research Services) and Communications & Media Relations Officer.


  • Bachelor's degree in communications, public relations, journalism, marketing or a related discipline.
  • Minimum of five years' work experience in integrated communications strategy, media relations and writing.
  • Management or supervisory experience in a communications and media relations role.
  • Work experience and demonstrated superior skills in developing, implementing and measuring multi-channel, multi-audience internal and external communication strategies.
  • Sound news judgment and experience responding to, and assisting, journalists who are working under tight deadlines.
  • Exceptional verbal and written communication skills including writing news releases, institutional notices and editorial pieces (news articles, spotlight/features).
  • Superior editing skills.
  • Superior interpersonal skills and proven ability to uphold a collaborative approach in a team environment and develop team members.
  • Proven ability to work independently as well as part of a team.
  • Proven ability to deal with multiple demands, priorities, and competing deadlines.
  • Strong problem-solving and prioritizing skills in a multi-task environment.
  • Appreciation of diverse perspectives and ability to work with diverse groups including internal and external stakeholders.

Hours of Work: The normal hours of work are 8:30 am to 4:30 pm, Monday to Friday. Flexibility in hours will be required, including evening and/or weekend work as projects/issues require as well as participation in the university's issues management on-call roster. When possible, the manager will adjust the work schedule so that no more than 35 hours are worked in a week.


Grade: MG-2B

Rate of pay: $76,423 - $95,529

All Laurier employees and students are required to comply with the University's Covid-19 mandatory vaccination policy. Effective May 1st, Wilfrid Laurier University will pause its proof of vaccination requirements. Should these recommendations change, vaccination requirements can be reinstated on short notice. Community members should remain up-to-date with their COVID-19 vaccinations.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Equity, diversity and creating a culture of inclusion are part of Laurier's core values and central to the Laurier Strategy. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any minority sexual and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives. Candidates from other equity deserving groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity & Accessibility. We have strived to make our application process accessible, however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources. Contact information can be found at

Should you be interested in learning more about this opportunity, please visit for additional information and the online application system. All applications must be submitted online. Please note, a resume and cover letter will be required in electronic form._

Job Type: Full-time

Salary: $76,423.00-$95,529.00 per year

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