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Hecla Limited

Position Description

12/1/2021

Position Title: Investor Relations/Social Media Analyst

Location: Corporate Office - Vancouver/CDA

Purpose: The IR/SM Analyst will focus on investor relations and social media communications, working

closely with departments across the organization to ensure proper attention for the organization in the

marketplace.

Reports To: Vice President of Investor Relations

Position Summary: The analyst will assist in broadening and enhancing shareholder value and the

organization's financial image through a best-in-class investor and shareholder communications program.

The analyst will coordinate with other internal stakeholders and departments to create coordinated

content and brand awareness across all of Hecla's operations and various social media channels to

communicate Hecla's value and position.

Essential Functions and Responsibilities of the Position :

Investor Relations:

  • Recommend and implement creative solutions to deliver key messages that will educate and

influence target audiences

  • Support market research collection, analysis, and interpretation of market data for short- and

long-term market forecasts and reports

  • Cultivate relationships with media contacts to generate interest in key industry news and

research/recommend PR opportunities

  • Prepare and edit PowerPoint presentations and related material for investor and media

meetings. Maintain existing IR presentation materials and develop new materials as needed that

tell a compelling narrative and back it up with the evidence needed by investors and analysts

  • Develop proactive investor targeting schedules, including NDRs and conference participation
  • Assist in preparation for the company's participation on quarterly earnings calls, investment

conference calls and in-house meetings, roadshows, analyst days, and one-on-one meetings

  • Quarterly Earnings: Supports VP IR and Senior Management through quarterly earnings cycles
  • and producing corresponding deliverables, including:

o Supporting first drafts of management's prepared remarks by pulling key information or

drafting script excerpts

o Uploading, reviewing/editing, and distribution of investor press releases

o Working with vendors - newswire, conference call, webhosting - throughout the cycle

o Monitoring for relevant sell-side reports and engaging with analysts where appropriate

o Keep workflows on track by taking diligent notes during internal and external meetings

and "managing up" to ensure deliverables are provided on-time

  • Help to maintain and continually enhance the company's IR website
  • Schedule and coordinate meetings and conference calls
  • Responding to due diligence requests from prospective investors by preparing presentations,

questionnaires, investment performance summaries, etc.

  • Develop knowledge of Hecla's business strategies and industry to assist in education of sell-side

research analysts and institutional investors about the company

Social Media: Assist in development of communication plans to take advantage of key company

milestones, identifying key audiences and preparing social media content

  • Monitor and write content for corporate website, management messaging, and social media

accounts

  • Use social media to drive awareness of and traffic to key stories and websites
  • Be responsive to breaking news/events which provide an opportunity to tell our story
  • Shoot, edit, and create graphics for social video content. Both in the field, and in office with

existing material

  • Build out and manage a network of internal and external thought leaders and subject matter

experts (SMEs) to contribute to our content needs

  • Create content, starting with discovery of information from SMEs, creation of the

story/narrative and drive the project through design, approvals, and publication

  • A strong understanding of search engine optimization (SEO) best practices as they relate to

content and the ability to naturally incorporate them into social media narratives

  • Maintain a positive public image for the organization
  • Maintain brand standards in all public facing content and ensure compliance across all

marketing and communications channels

Skills & Abilities

  • Ability to absorb new information rapidly and grapple with a wide range of complex business

issues

  • Experience working with a range of business communications media, e.g., writing, presentation,

video, animation

  • Strong critical reasoning and problem-solving skills
  • Excellent influencing and interpersonal skills; outstanding presence, credibility and confidence in

working with senior colleagues and top-level clients

  • Ability to be nimble enough to take on new projects, prioritize tasks, and solve problems in real-

time with your own judgment

  • Digital expertise with social media and video & digital channels
  • Advanced proficiency in PowerPoint or related software/tools, and Excel
  • Self-motivation with a talent for working entrepreneurially in an unstructured environment
  • Sensitivity to and discretion in handling confidential information
  • Open to travel on a flexible schedule as required

Education and Credentials

  • Undergraduate degree with excellent academic qualifications in Finance, Accounting,

Communications, Economics, Marketing, Journalism, Graphic Design or related fields; or

demonstrated equivalent experience

  • 1-3 years' experience in investor relations, communications or corporate marketing

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