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Digital Marketing Specialist

Experience Level

1.5 to 2 Years


Full Time





  • Develop and execute digital strategies and marketing campaigns such as email, SEO, SEM, display, social and cross-media advertising that incorporate strong analytical measurement capabilities.
  • Evaluate website/campaign analytics to asses KPIs, identify end-user patterns and make recommendations to continually improve website/campaign effectiveness.
  • Maintain supplier relationship to collaborate and coordinate with supplier marketing efforts.
  • Create and design graphics for the above programs. Key Responsibilities:
  • Responsible for overall planning, development and production of digital marketing plans
  • Responsible for designing compelling digital experiences and content from conception to delivery
  • Responsible for designing digital marketing & brand awareness projects/campaigns from concept to completion, including coming up with original and impactful designs, creatives and messaging; ensuring a consistent and powerful brand experience
  • Responsible for updating & improving the usability, design, content and conversion of the business websites and social media platforms.
  • Plans and hands-on production of content, including infographics, videos, on-demand webinars, brand awareness, e-newsletters, e-flyers, and CTA strategies
  • Develops & executes comprehensive digital marketing campaigns across multiple platforms
  • Executes regular SEO for company websites
  • Develops & executes regular SEM campaigns
  • Develops & executes regular SMM campaigns
  • Develops & executes regular email marketing campaigns
  • Analyses, interprets, and presents campaign results on an ongoing basis
  • Manages campaigns according to plans (budgets, schedules, goals, etc.)
  • Maintains up-to-date records of campaigns including all changes to them

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