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About Fresh City Family of Brands:

Fresh City is an award-winning urban farm and omnichannel retailer. Founder-led, we're on a mission to provide a better life through food. More than one decade after we first began, our belief in that is even stronger. Every day, we deliver organic produce, chef-inspired and made from scratch prepared foods, bespoke meats, and more to thousands of Greater Toronto Area families.

In 2018, Fresh City acquired Mabel's Bakery, a popular bakery in Toronto producing artisan bread and pastries, and shortly after acquired The Healthy Butcher, a pioneer in organic and 100% Grass-Fed beef, 2019. In 2022, subscription-based organic produce and grocery delivery company Mama Earth Organics was added to the lineup of brands making Fresh City the largest organic online retailer in Ontario.

With eight retail locations and home delivery across the GTA between our four brands, the Fresh City family of brands continues to bring farmers, makers, and eaters together to deliver a food experience that respects our bodies, our planet, and our shared tomorrow.

Food is our passion. We proudly employ over 500 employees across our four brands including our farm, our two warehouses, our food production facilities, our offices, and our retail locations. We're continuously advancing our culture of belonging, where everyone feels seen, heard, valued, and free to be their authentic selves.

The role:

  • Reporting to the Manager of Content & Community, the Marketing Coordinator will help generate brand loyalty, brand awareness, and increased demand for the Fresh City family of brands. In this role, you will bring our brand and our mission of a better life through food to life.
  • This individual is focused on content creation that attracts new fans/customers and engages our existing base.
  • You'll be assisting with upcoming marketing campaigns and the rollout and weekly features of new products/promotions.
  • To be successful in this role, you'll need to be fun, creative, hard-working, organized, and a team player.
  • You'll also be performance-driven and passionate about building online communities and relationships.

Responsibilities:

  • Define and create an organic social strategy for each of our brands, across each of our platforms (Instagram, Facebook, LinkedIn, Pinterest & Twitter)
  • explore new platforms for expansion.
  • Grow the brand: Drive awareness and grow our audiences. Determine when a social post should be boosted with advertising dollars.
  • Turn customers into advocates: Create meaningful content and messaging to help move our audiences through a sales funnel - changing a lead into a customer and nurturing current customers to become more brand loyal.
  • Create on-brand, engaging and effective content across all communication channels including social, product descriptions, blog posts, newsletter writing & various site copy.
  • Improve customer retention: ensure quick response times to comments, encourage and share content, drive campaigns to encourage tagging, and create and identify surprise & delight opportunities.
  • Work alongside other members of the Marketing team on initiatives that drive brand awareness, and consumer demand, and result in sales growth.
  • Lead or assist curation projects that launch new products, services, and associated brands, specifically with product promotion on the site.
  • Weekly reporting on key performance indicators to ensure content plans are data-driven and optimized for performance.
  • Develop and execute concepts and plans for scalable marketing campaigns designed to drive the growth of Fresh City brands.
  • Assist in the execution of brand awareness initiatives consistent with business goals and objectives.
  • Research opportunities and report on the findings.
  • Work within project budgets and adhere to them.
  • Other projects and programs as assigned.

Required Skills/Experience:

  • A college or university degree/diploma in Media Studies, Marketing, Communications, Advertising, Digital Media, or related is required.
  • Social media expertise on Facebook, Instagram, Pinterest, YouTube, and Twitter, including content creation on in-feed posts, stories, reels, and live events.
  • Lives and breathes all things digital, with a pulse on social trends.
  • Strong hands-on attitude with a get-it-done approach to project management.
  • A hunger and willingness to learn.
  • Ability to develop and maintain strong relationships within our team, cross-functionally, with contractors, fans, and others.
  • Ability to work on multiple projects and adhere to deadlines.
  • Excellent written and verbal communication skills, including creative writing.
  • A natural team player who thrives in a dynamic and fast-paced environment.
  • Knowledge of Google Suite products (Sheets, Slides, Docs, etc.).
  • Loves food and supporting locals.

Nice to have:

  • Experience with content creation including photography, filming, editing, and/or via apps like Canva.
  • Additional experience in online/traditional marketing or sales environment as an asset.
  • Knowledge of ethical marketing best practices and associated regulations such as AGCO and Canadian Ad Standard advertising guidelines.

What's In It For You:

  • You'll be putting more food dollars into local farms so they can continue to grow the most nutritious and delicious produce while preserving farmland and biodiversity in Ontario.
  • You'll be supporting the creation of a local food system, built on principles of sustainability and biodiversity, and demonstrating that this can be both financially sustainable for farmers and affordable for consumers.
  • You'll be joining a thriving business driven by an experienced leadership team who have built successful businesses.
  • You'll be joining a team of talented people who take pride in supporting the Local Food System one crazy fresh produce basket at a time.

Things You Should Know.

Our offices are located in North York at 53 Samor Ave and East York at 19 Waterman Ave - the marketing team is currently working remotely, you can expect to be required to come into the office at least once a month to attend Marketing and other project-related meetings.

We thank all interested applicants; however, only those selected for an interview will be contacted.

Fresh City is an equal opportunity employer committed to diversity and inclusion. We consider all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, and Indigenous status. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

About Fresh City Farms:

Fresh City is an award-winning urban farm and omni-channel retailer. Founder-led, we're on a mission to provide a better life through food. More than one decade after we first began, our belief in that is even stronger. Every day, we deliver organic produce, chef-inspired and made from scratch prepared foods, bespoke meats and more to thousands of Greater Toronto Area families. In 2018, Fresh City acquired Mabel's Bakery, a popular bakery in Toronto producing artisan breads and pastries, and shortly after acquired The Healthy Butcher, a pioneer in organic and 100% Grassfed beef, in 2019. In 2022, subscription-based organic produce and grocery delivery company Mama Earth Organics was added to the lineup of brands making Fresh City the largest organic online retailer in Ontario. With eight retail locations and home delivery across the GTA between our four brands, the Fresh City family of brands continues to bring farmers, makers and eaters together to deliver a food experience that respects our bodies, our planet, and our shared tomorrow. Food is our passion. We proudly employ over 500 employees across our four brands including our farm, our two warehouses, our food production facilities, our offices and our retail locations. We're continuously advancing our culture of belonging, where everyone feels seen, heard, valued and free to be their authentic selves.

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