This job offer is closed.

LocationTORONTO,Ontario,Canada

CategoryMarketing

Job OpenedApril 26th, 2022

EducationBachelor's Degree

Job Number220002E0

Job TypeFull-Time

RemoteNo

JOB DESCRIPTION

Day in the Life:

Reporting into the DVP, the Sr. Events Manager, will make critical contributions to the development and implementation of innovative marketing strategies for our stores. They are responsible for creating the Hudson's Bay event strategy to maximize exposure for the Hudson's Bay brand, which includes concepting and managing logistics for all Hudson's Bay national & local store events.

In partnership with the DVP, and direct reports, this individual will initiate and support marketing strategy/positioning/campaign timing. The Sr. Events Manager proactively generates big picture thinking and ensures store business objectives are met in all store events.

This position is well suited to a collaborative, innovative and analytical thinker with the organizational ability to manage multiple projects concurrently. The Senior Events Manager will utilize business acumen, relationship building, influence and communication skills to build strong relationships cross functionally and with leaders across Hudson's Bay & The Bay.

What You Will Do:

  • Guide and implement key national initiatives and local event marketing strategies for Hudson's Bay stores
  • Lead development of thoughtful event proposals for the organization
  • Research, identify and share event best practices in retail and other industries
  • Manage and oversee event logistics with vendors, agencies, and other partners
  • Develop key event documents by leveraging templates (run of show, contact list, inventory list)
  • Develop and manage cross functional communication channels and processes during all stages of events: planning, execution, recap
  • On-site event management
  • Create supporting material such as reporting templates, trackers, and postmortems.
  • Analyze store marketing campaigns and provide recommendations
  • Track project performance against measurable KPIs, specifically to analyze the successful completion of short and long-term goals
  • Work cross functionally with Merchandise Teams, Marketing, and other key stakeholders to manage execution of projects.
  • Work with the Marketing team to measure and review the ongoing effectiveness of the marketing programs and communicate the results to the business partners.
  • Based on the results, develop, and implement financially viable ?course correction' activity to ensure the achievement of the financial goals.
  • Build business summary on a weekly basis, Marketing DVP reviews as required.
  • Use actionable research and data to improve, optimize and drive future campaigns, incorporating a fast & fearless model of learning
  • Develop and demonstrate a clear and persuasive presentation style, and ensure presentation support materials are accurate and consistent with brand standards
  • Work with cross-functional partners to drive initiatives, and manage day-to-day operations of the program, including communicating with key players, building, and sharing best practices, offering solutions to critical issues, and innovating the program to remain relevant to customers
  • Partner with merchants, business development teams and stores to identify and drive licensed business opportunities, including restaurants, services, merchandise, and pop-ups
  • Ideate and lead specialty campaigns including, but not limited to, store pop ups, brand launches and exclusive product drops
  • Ensure marketing briefs are completed with excellence and on time including key insights, learnings, and social listening / trends.
  • Drive organizational engagement through ownership of team-building activities
  • Proactively respond to changing business trends
  • Provide leadership, career planning and coaching to indirect report associate(s).
  • Proof all work, individual and direct report(s), for accuracy, paying close attention to detail
  • Perform other duties as required

What You Will Need:

  • 4-year degree (Marketing, Business or Communications preferred)
  • 3-5 years of experience in special events, retail preferred
  • Budget management skills to ensure budget tracking in line with plans/projections & ROI
  • Proficiency in utilizing available technology, especially Microsoft Office Suite
  • Successful experience managing individuals
  • Customer obsessed
  • Strategic mindset with strong analytical skills and background of the Marketing function
  • Proven ability to influence and collaborate in a matrix organization and across all levels of the organization including senior leadership
  • Proactive decision making and the ability to work as part of a team by forming partnerships with appropriate internal and external resources, and accomplishing goals using these relationships
  • A willingness to initiate change as the company grows to streamline processes, improve efficiency and facilitate the growth of the company
  • Excellent interpersonal, communications (written & verbal), problem-solving & time management skills
  • Player/Coach mentality, capable of thinking strategically as well as rolling up one's sleeves and getting into the work/details
  • Solid understanding of business acumen including budgeting, sales reporting, and financial analysis
  • Innovation, tenacity, and fanatical attention to detail
  • Strong ability to manage multiple projects at the same time, understand priorities and adapt to changing needs & demands
  • Must be well-poised and collaborate with internal and external partners across many different levels of the organization
  • Day-to-day project management experience
  • Excellent multi-tasking/time management skills
  • Good presentation delivery skills
  • Handles conflict appropriately in an open and positive manner
  • Ability to speak French an asset, but not required

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About Hudson's Bay:

Hudson's Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country's most iconic brands, Hudson's Bay operates over 80 full-line locations and thebay.com featuring Marketplace - the 5th largest e-commerce business in Canada. Hudson's Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson's Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America's oldest company. The signature stripes are a registered trademark of HBC. The Hudson's Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson's Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country's most iconic brands, Hudson's Bay operates over 80 full-line locations and thebay.com featuring Marketplace - the 5th largest e-commerce business in Canada. Hudson's Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson's Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson's Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America's oldest company. The signature stripes are a registered trademark of HBC.

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Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

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