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Career Opportunity Summary:

Under the guidance of the VP Sales and Marketing, assists in the development of the product marketing plans. Conducts on-going market research and evaluates potential customers for strategic business fit. Coordinates the development of promotion marketing methods, tools and trade show strategies with Corporate Marketing.

Job Responsibilities:

  • Assists in developing and implementing marketing plans, strategic business plans, marketing initiatives, sales objectives, budgets, projections and other programs to ensure the profit, growth and expansion of products and services.
  • Participates in the planning, development and distribution of advertising and promotion programs including contracts with third party media.
  • Assist in the planning and execution of trade show plans of action.
  • Responsible for branding of the business unit including website management and social media.
  • Coordinates joint marketing efforts with business partners.
  • Prepares and organizes customer appreciation events/receptions or company promotion activities at specific trade shows.
  • Organizes and prepares local or international media/customer events as required.
  • Prepares proposals in conjunction with the sales team and other levels of management.
  • Develops and maintains current market-specific sales manuals and presentation material for distribution to the sales team.
  • Develops and coordinates printing of internal and external communication materiel such as: newsletters, certificates, posters, brochures, mailers and flyers to support marketing and company-driven communication initiatives.
  • Carries out special projects as assigned.

Position Requirements:

  • Post Secondary education in marketing, business administration or a related field.
  • Minimum one year demonstrated experience managing marketing initiatives.
  • Demonstrated computer proficiency in MS Office, digital marketing platforms and document editing software.
  • Ability to travel, as required.

Preferred Characteristics:

  • Excellent problem-solving and oral and written communication skills.
  • Ability to manage multiple projects within strict timelines.
  • Strong interpersonal relationship development skills.
  • Experience working with international sales and marketing teams.
  • Desire to learn a highly technical industry.
  • Willingness to expand contributions beyond the sales and marketing function.

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