As a digital marketing specialist, you will have a focus on coordinating the creative design, development, and implementation of digital recruitment strategies. Outside-the-box thinking may be necessary to fill some of our hard-to-fill positions, and we need your creativity! With a thorough understanding of the digital advertising landscape, you understand how best to reach target demographics for a given position or campaign, along with the value propositions offered by AHS and Alberta, and how to best highlight those propositions. We need someone who can develop specific and targeted recruitment campaigns including tailored messaging, strategies on provincial and national advertising, decisions on appropriate social media recruiting platforms, post-secondary outreach (including student presentations, career fairs, postings, and student placements), a robust Careers webpage, direct headhunting, etc. To that end, you should have experience with various major advertising platforms and job boards (Google AdWords, YouTube pre-roll, Facebook Advertising, Twitter, Instagram, etc.), including placing ads, budget management and ROI/stat analysis. You will work with graphic designers, videographers and hiring managers to shape the best possible assets for use in digital marketing campaigns. You will also be working with a range of advertising partners (Canadian Nursing Assoc., CHPR, CARNA, etc.). You will form part of the Marketing and Media team. We operate within a relatively flat structure, work collaboratively with clients and colleagues, and have a ?perfect is the enemy of the good? philosophy, with a wide range of diverse interests and skills on our team. Note: This position is currently working remotely, with an option for hybrid remote/office work. Include a link with your application to samples of your best work. We look forward to seeing what you can do!
As a Coordinator II, you will require advanced or specialized skills and knowledge to support complex projects, procedures, practices or initiatives within a department, program or business unit.
- Classification: Coordinator II
- Union: AUPE GSS
- Department: Staff Recruitment & Reten
- Primary Location: Southport Tower
- Multi-Site: Not Applicable
- FTE: 1.00
- Posting End Date: 02-MAY-2022
- Employee Class: Regular Full Time
- Date Available: 16-MAY-2022
- Hours per Shift: 7.75
- Length of Shift in weeks: 2
- Shifts per cycle: 10
- Shift Pattern: Days
- Days Off: As Per Rotation
- Minimum Salary: $30.22
- Maximum Salary: $40.79
- Vehicle Requirement: Not Applicable
Completion of post-secondary degree or diploma in a related field or equivalent. Additional Required Qualifications :
Three years' experience in digital marketing. Thorough understanding of, and experience with, major online recruitment/marketing platforms (Facebook, Google AdWords, LinkedIn, etc.) Social media marketing expertise on all major/relevant social platforms. Project coordination experience. Consultative/collaborative skills. Preferred Qualifications :
Graphic design experience would be an asset (Adobe Creative Cloud).