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Overview / Responsibilities :

Wood, a global engineering and consultancy company, is seeking a Marketing Lead to join our vibrant and growing Energy Transition Team in Calgary.

Reporting to the Director, Growth & Development Canada, the Marketing Lead is responsible for the development of marketing strategies and executing plans that support the continued growth of Wood's Conventional Energy and Energy Transition businesses.

This is a critical role for our Business Development team in Calgary, supporting our existing Conventional Energy team and a rapidly growing team of Decarbonization | Energy Transition | Carbon Capture | Hydrogen | Biofuels | and Technology specialists.

This role delivers in-depth insight into the Canadian Energy Industry and exposure to a $7B global organization with offices in over 60 countries.

Key responsibilities:

  • Identifies and develops compelling, relevant stories from around the business consistently
  • Acutely understands the relevant business sectors and can create crisp content marketing material and establish opportunities to position Wood and its leaders as an authoritative commentator
  • Ability to work with internal and external stakeholders to influence the planning, design and delivery of market and communications content that is both fit for purpose and inspiring
  • Supports the delivery of impactful, internal marketing and internal communications campaigns that drive employee engagement, customer value, leadership engagement and stakeholder understanding
  • Delivers key marketing projects and events with creativity, precision and measurable results
  • Identifies opportunities to enhance Wood's regional reputation through positive coverage in selected traditional as well as digital and social media
  • Works as part of a global marcomms function ensuring alignment, efficiency and innovation of channels and messaging
  • Interfaces directly with the Vice-President, Canada Operations and Senior Vice-President, Americas Operations and provides communications guidance and support
  • Skills / Qualifications:

Minimum Qualifications:

  • University degree or equivalent in a marketing, communications or related field

Knowledge, skills and experience:

  • Minimum 5 years' experience in a communications and / or marketing role, preferably within the Energy industry but not critical; associated experience in agency, journalism, copy writing deemed equivalent
  • Knowledge of communication and marketing methods and channels relevant to a large, complex organization, with demonstrable experience using a multi-channel strategy including but not limited to management of print, online, apps, email, media, social media, webinars, blogs, events, and speaking engagements
  • Knowledge of market and industry issues and trends
  • Content development, creative writing, concept development, proofreading and editing capability, and examples of published work
  • Experience in campaign delivery and measurement
  • Skills in research, data gathering and analysis

Personal Attributes:

  • Highly creative thinker and problem solver
  • Enthusiasm, can do attitude and energy are must-have qualities
  • Keen eye for attention to detail
  • Good organizational skills with the ability to work on multiple projects concurrently and take responsibility for project delivery
  • Team player
  • Capable of time and priority management, and ability to work under pressure
  • Excellent interpersonal skills and ability to interact with large section of the business and influence decision making and direction

Ability to:

  • Write impeccable content
  • Foster trusted, open and honest relationships within the business
  • Develop strategic and engaging marketing and communications solutions across a variety of channels
  • Ensure the integrity of the information distributed across all channels
  • Company Overview:

Wood is a global leader in engineering and consultancy across energy and the built environment, helping to unlock solutions to some of the world's most critical challenges. We provide consulting, projects and operations solutions in more than 60 countries, employing around 40,000 people.

Diversity Statement (EEO):

We are an equal opportunity employer that recognises the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment on the basis of objective criteria and without regard to the following (which is a non-exhaustive list): race, colour, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.

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