Position: Digital Marketing Automation Specialist

Location: Vaudreuil-Dorion, Quebec (primary), but open to other locations (Ontario, Calgary, Edmonton, Vancouver)

Status: Permanent, full-time (1)

Company Profile

Quadra Chemicals is one of North America's leading distributors of chemicals and ingredients. We have facilities across Canada and are expanding quickly in the United States. We are a fast-growing company with a long-term commitment to our employees. If you are committed to excellence and driven by results, you belong at Quadra! Our employees are professional and passionate about our business.

Founded over 45 years ago, Quadra is dedicated to its 450+ employees located in Canada and the United States. At Quadra, we offer not only a committed culture, a collaborative environment based on family spirit and mutual support, but also a lot of autonomy and flexibility. We also offer you the opportunity to be part of a professional, fun, innovative and committed team in a growing, people-oriented, Great Place to Work certified organization. In addition to being Great Place to Work certified, Quadra is recognized as one of the "Best Managed Companies," "Great Place to Work for Women," and "Great Place to Work for Mental Wellness." You will work with dynamic colleagues who are eager to share their knowledge with you.

Role

We are currently seeking a professional to fill the position of Digital Marketing Automation Specialist to join our Marketing team. As a Digital Marketing Automation Specialist, you will be responsible for administering the marketing automation platform and fully leveraging its capabilities to drive business objectives. Working closely with content creators, designers, developers, and the extended marketing team this role will implement all programmatic and operational initiatives through the marketing automation platform.

If you enjoy problem solving and analytical situations, stepping up to new challenges in a fast-paced work environment and the ability to make your mark, then you should consider joining us.

Responsibilities

  • Responsible for the Pardot instance, manage the backlog and development sprints to support enhancements, system upgrades and integrations
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilizing dynamic content
  • Work closely with business leads and marketing team to manage workload and complete campaign work in a timely and error-free manner
  • Perform audience segmentation and list processing for campaign deployment
  • Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of all technology advances
  • Perform platform-based coding action and tech support
  • Work with the Marketing and Communication Team to define KPIs, create reports and analyze campaign performance
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth
  • Responsible for integration of Pardot with Web site to drive business objectives, lead generation, scoring and nurturing
  • Responsible for the integration of social media platforms with Pardot
  • Develop standardized processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs
  • Act as an ambassador for Pardot internally and externally and as the primary contact for queries related to the platform
  • Position Requirements
  • Bachelor's degree or above preferably in Computer Science, E-commerce, Marketing, Digital Media or related field
  • 2+ years of experience in Marketing Platforms, e.g. Salesforce Pardot (Preferred), Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, Adobe Campaign, Marketo, etc.
  • Intermediate to advanced knowledge of Salesforce Pardot. Pardot Certified / Salesforce Admin will be preferred
  • Understanding of general CRM practice, preferably client-facing experience
  • In-depth understanding between the relationship of leads, contacts, accounts, campaigns, activities and opportunity objects
  • Experience working on an agile team using sprints, backlog, and retrospective
  • Attention to details and excellent decision-making skills
  • Advanced Excel capability, to include Pivot tables and Scripting
  • Superior oral and written communication skills with an innate attention to detail
  • Preferred experience in digital marketing strategies, best practices, and deliverability
  • In Salesforce, write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining multiple tables
  • Experience with SQL
  • Preferred Frontend IT skills - be able to use/understand HTML/CSS/Javascript in emails/landing pages.
  • Preferred Backend IT skills - be able to understand platform backstage logic
  • Possess a fundamental understanding of end-to-end customer experience integration and dependencies.
  • Work Conditions
  • Flexibility and availability may be required to meet project deadlines
  • Physically able to participate in training sessions, presentations, and meetings including travel
  • Some travel may be required for the purpose of meeting with partners, stakeholders, or off-site personnel/management
  • Quadra supports and values diversity and offer equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status and gender identity. Quadra also welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process

Employer Information

Edmonton, AB, Canada
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