Position Summary:

NBA Canada is seeking a detail-oriented self-starter to assist with media planning and reporting for Canadian marketing partners as well as to assist in delivering our digital and social media content plan. This role is responsible for developing, publishing, and reporting on partner and NBA content initiatives across NBA Canada social and digital platforms.

Major Responsibilities:

  • Partner Media Planning:
  • Assist in the planning of all NBA Canada partner media plans
  • Assist in media inventory valuations and forecast planning
  • Track and adjust delivery of all partner media plans across NBA social, digital and broadcast as required; this includes generating and analyzing monthly reports for active marketing partner campaigns
  • Traffic all advertising material and assets to appropriate channels, mediums and stakeholders
  • Update and deliver weekly traffic logs to NBA broadcast partners
  • Maintain all supporting program documentation for internal auditing purposes
  • Provide broadcast viewership data and reports when needed
  • Assist in the ideation of new and incremental media strategies for the local market
  • Develop strong working relationships with NBA broadcast partners

Digital & Social Media:

  • Assist with executing the content plan to drive audiences for NBA Canada, including social publishing on various platforms
  • Generate and analyze reports on active NBA brand and partner campaigns including building recap decks
  • Help manage influencer strategy and handle all prizing and fulfilment
  • Continuously analyze digital and social audiences for emerging trends and actionable insights
  • Work alongside NBA Canada's data analyst and assist with generating daily and monthly reports

Required Skills/Knowledge:

  • Strong in PowerPoint and Excel Proficient in Photoshop
  • Strong knowledge of the NBA Video editing skills are an asset
  • Ability to work within demanding timeframes in a fast-paced environment
  • Highly organized and detail-oriented
  • Demonstrated ability to work as a member of a team

Education: College or BA in Sports Administration, Media, Business Marketing, Social Media, or related field

Employer Information

Toronto, ON, Canada
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