This job offer is closed.

Requisition ID: 126804

Tangerine is Canada's leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It's important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

ROLE PURPOSE:

As a digital bank, Tangerine leverages digital channels to connect 1:1 with our clients, with a particular focus on the email channel as a primary means of building relationships and engaging with our clients.

The Senior Manager, Communications & Innovation, will be part of Tangerine's Marketing team and is responsible for driving the vision and evolution of our 1:1 client communications. This includes oversight of our client facing thought leadership communications; evolving our 1:1 communications channel strategies and performance, and driving the advancement of targeted and personalized client experiences designed to drive engagement, loyalty and business growth for Tangerine.

Reporting to the Head, Client Solutions, the Senior Manager will oversee a team of content, campaign delivery and development team members, and work with various marketing and product partners to deliver Tangerine's Client Engagement Communications strategy and roadmap.

This is a rewarding, creative and challenging role, which demands initiative, resourcefulness and good problem-solving skills.

ROLE ACCOUNTABILITIES:

  • Oversees the development, curation and production of best-in-class, client facing thought leadership content leveraging Tangerine's Forward Together e-newsletter series as primary vehicle, with the goals of building the Tangerine brand and reputation, engaging and nurturing the client base, and building loyalty and consideration
  • Ownership of overall strategy, evolution and overseeing execution of monthly Forward Together issues, as well as working cross functionally to extend content to new platforms to create a content Ecosystem that leverages multiple different digital touchpoints.
  • Manages team and partners to deliver on time, continually looking for process efficiencies while at the same time pushing for higher quality outputs (topics, writing, visuals)
  • Incorporates A/B testing, Measures performance, continually optimizes
  • Exploration, strategy development and implementation of new and existing email (or other 1;1 channel) capabilities including but not limited to; personalized video, interactivity, contextual and behavioral driven email personalization, creative/message testing, SMS, Push Notifications, In-app messaging and other capabilities.
  • Continually identify new strategies and opportunities to improve our email programs and approach, leveraging industry best practices and innovations. Work cross functionally with Client Solutions team and Product teams to identify best use cases to maximize business impact
  • Employ a test and learn approach for new and existing capabilities that uses data to drive decision making and improve channel performance. Analyze data to uncover insights; make recommendations for improvements to existing campaigns and identify possible new campaigns based on insights.
  • ?Incubate' ideas, tests, & Proof of Concepts and work with broader marketing teams to implement successes & share learnings and best practices
  • Own relationships / management of technology & Marketing Vendors as required
  • Develops the vision and roadmap for all brand and client engagement building communications
  • Oversees Product Owner and development team focused on the development and deployment of new email assets to support team mandate, including e-Newsletter, integration of new capabilities (Personalization, Video/Multimedia, other), new approaches & continued test & learn
  • Provides leadership to PO and development team to prioritize and streamline execution of team priorities, set team KPIs, to achieve mandate
  • Develop and maintain a close relationship with the business and key stakeholders
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
  • Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.

MINIMUM QUALIFICATIONS:

  • University or College degree
  • 7-10 years of related leadership experience in Client Marketing/Communications, CRM
  • Experience working in a Digital Marketing campaign environments
  • Experience leading (directly or indirectly) agile development teams
  • Experience leading cross functional teams
  • Demonstrated ability to problem solve and push solutions

WORKING CONDITIONS:

The Senior Manager will be working in a traditional office environment and may be subject to special working conditions as needed by the business. Special working conditions may cover a range of circumstances from regular evening and weekend work, overtime, shift work, working outdoors and/or working with challenging clients.

DIRECT REPORTS:

Yes

Location(s): Canada : Ontario : North York

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

More from the employer