COMPANY DESCRIPTION

Peak Fintech Group (“Peak) is a publicly traded company whose common shares trade on the NASDAQ stock exchange and the Canadian Securities Exchange. Peak is the parent company of a group of innovative financial technology (Fintech) subsidiaries operating primarily in the commercial lending industry. Peak’s subsidiaries bring together lending financial institutions and businesses to create the Cubeler Business Hub, an ecosystem where analytics and artificial intelligence are used to facilitate transactions among members of the ecosystem.

JOB DESCRIPTION

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of Peak Fintech Group. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and digital online experience. This position reports to the Director of Marketing and Communications and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive business development and support Peak Fintech clients.

RESPONSIBILITIES

  • Develop and execute plans to achieve revenue targets for the Cubeler platform
  • Manage and maintain the digital marketing strategy across all “Business Hubs”
  • Create and maintain relevant content for across all business channels
  • Propose and help implement marketing programs and promotional campaigns
  • Develop “digital relationships” with relevant industry partners for content sharing
  • Provide forecasting recommendations to assist with quarterly and annual planning
  • Identify customer service-related issues or questions and ensure timely response and resolution
  • Provide monthly and quarterly activity reports to management team and key managers
  • Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
  • Work with marketing team members in the development of content for brands’ Web sites including copy, service descriptions, banners and promotions
  • Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal
  • Manage PPC advertising campaigns within approved budget
  • Review new technologies to keep the company at the forefront of developments in digital marketing
  • Stay current with marketplaces and trends to ensure brand awareness remains top-of-mind
  • Other duties and projects as assigned

QUALIFICATIONS

  • Bachelor of Science in Marketing, Business or related field or equivalent experience
  • Minimum 5 years of experience in a similar digital marketing role
  • Online selling experience strongly preferred
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
  • Outstanding communication skills across numerous platforms including written, verbal and multi-media
  • Strong understanding of current online marketing concepts, trends, strategies and best practices
  • Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
  • Proficiency in Google Analytics required
  • Proficiency in WordPress required
  • Proficiency in Microsoft Office suite required
  • Working knowledge of marketing automation tools a plus (Marketo, Oracle Engage, Mailchimp)
  • Strong proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, and LinkedIn
  • Highly motivated and can work independently, detailed oriented, organized, and efficient
  • Team player; ability to build relationships with different stakeholders within the business
  • Creative problem solver, passionate about winning and achieving results
  • Ability to work on multiple projects and meet deadlines
  • Strong color perceptions/comprehension and skills in graphics composition
  • Creative problem solver

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