Digital Marketing Manager
Lead the strategic development and execution of digital grower and dealer customer facing initiatives with the goal of increasing awareness and engagement and by supporting Crop Science's overall business objectives. This role will define and manage the digital marketing strategy delivering a digital experience that's consistent, engaging and sustainable for both internal and external audiences.
What you will do:
Reporting to the Marketing Communications Manager, the Digital Marketing Manager will help coach and mentor other employees within the Marketing Communications team as it relates to our digital objectives and competencies
Lead communications plan, budget and strategy for digital marketing activities in Crop Science Canada
Understand and work with advanced technologies to increase digital transformation within Canada, as well as provide change management across multiple functional teams to ensure our organization is set up for success
Establish KPI's and implement goals for our digital and digital marketing efforts
Implement current analytics tools to analyze metrics for site traffic to better optimize campaign, email marketing, social media, search and display advertising optimizing our ability to deliver relevant content to the right customers at the right time
Be a digital advocate and champion digital solutions across Canada, while aligning with North America and global colleagues, in-order to access and find solutions that are applicable to Canada
Strong knowledge of CRM and customer segmentation strategy, in-order to fully leverage the digital ecosystem
Spearhead, with our agency partners, the design of a highly scalable digital framework for managing customer experience with the goal of increasing, earning and retaining customer loyalty
Lead cross-organizational and functional collaboration among internal and external stakeholders (i.e. creative and development agencies and IT) to support digital program and project development
Who you are:
10+ years' experience in digital and/or marketing with preference given to experience in the agriculture industry
Proven ability to communicate vision and value in-order to persuade and influence across the organization at all levels including senior executives
A strategic thinker with a proven track record in identifying customer-facing web and mobile opportunities that delivers substantial value
A collaborative leader who is naturally accountable and takes personal ownership of all they do
An expert in digital with the ability to translate to organizational strategy and business objectives
Analytical skills; understands marketing, communications and digital research/metrics
Willing to experiment and continuously seeking improvement
Bayer is committed to a flexible hybrid working environment. This position is based out of Calgary, Alberta.
What we offer:
Competitive compensation and rewards package
Collaborative, diverse and inclusive culture
Career development and global opportunities
Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings
Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees' differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer's values and purpose.
Learn more about our values and purpose at: https://www.bayer.com/en/ca/canada-our-purpose-values
All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.
Application Deadline: October 22, 2021
October 22, 2021
Canada : Alberta : Calgary
2920 Matheson Blvd. East, Mississauga, Ontario, L4W 5R6