- Non Union
JOB PROFILEAAPS Salaried
- Marketing and Sales, Level A
Job TitleAcademic Marketing Coordinator
DEPARTMENTMarketing / UBC Press
- $6,754.00 CAD Monthly
Posting End DateOctober 6, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date Mar 31, 2022
Responsible for performing sales and marketing tasks related to UBC Press publications and those distributed by the Press under agency or distribution agreements. Sales and marketing activities are directed to academic markets.
Reporting to the Sales and Inventory Manager, the Academic Marketing Coordinator is responsible for researching, compiling, and sending out campaigns for UBC Press books and for books distributed by UBC Press. In this capacity the Academic Marketing Coordinator promotes course adoptions to faculty and instructors at Canadian post-secondary institutions.
Works in the UBC Press offices. This position may require the ability to travel within Canada and the United States.
Carries out effective course book marketing campaigns for new UBC Press publications or books distributed by the Press.
Undertakes direct sales to academics.
Is responsible for sending desk and examination copies to professors.
Establishes and sustains communication with customers, including campaign follow up, and works to build positive relationships.
Creates and maintains a consistent schedule for sending our course book campaigns.
Maintains suitable database structures for contacts, tracking activities, and sales. Becomes familiar with the press-wide database and how best to use its potential.
Monitors sales and marketing activities to compare progress against forecasts. Alerts the Sales and Inventory Manager of unfavourable sales and revenue outcomes.
Researches and identifies potential course markets for selected titles. Conducts searches on university websites and other sources to identify instructors teaching relevant post-secondary courses in Canada and the U.S. Assesses adoption potential, adoption dates, and student enrolment levels.
Identifies new strategies and approaches for course campaigns to help improve success rates. Ensures compliance with Canadian Anti-Spam Legislation.
Assists with organization and preparation for the annual Congress of the Social Sciences and Humanities, including creating book lists and ordering titles from the distribution warehouse, booth planning, and creating sales materials.
Liaises with all departments in matters concerning customer satisfaction, which is a principal goal of the organization.
Makes timely reports to the Management team about reception and feedback on titles in the course text market. Shares information on market trends, customer feedback, and pricing.
Provides acquisition editors with names of course book reviewers and researches course potential, as appropriate.
Performs other related duties as required
Consequence of Error/Judgement
The Academic Marketing Coordinator is the Press's principal contact with many academics across Canada and in the US. Since a significant percentage of the Press's income is derived from academic sales, the consequences of error are critical. Given, too, that UBC Press presents books bearing the University's imprint to hundreds of academics across Canada and in the US, maintenance of the highest quality of professionalism and diplomacy in all dealings is essential to the image of the Press and the University. Failure to maintain efficient and professional relations and failure to follow through with sales and marketing tasks could have significant financial consequences for the Press and imperil its reputation as a high-quality scholarly publishing company.
Works under limited direction from the Sales and Inventory Manager. Is assessed based on completion of assigned work.
May, from time to time, supervise student workers and interns.
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.
An interest in understanding of the Canadian academic environment and the place of scholarly publications within it.
Some familiarity with trade, text, and scholarly publishing
- especially in sales.
Experience with one or more of the following activities:
email sales campaigns
preparation of sales documents or other promotional materials
Knowledge of database programs related to successful sales and marketing campaigns and tracking capabilities.
Familiar with the use of standard PC applications software.
An aptitude for learning to use new technologies as suitable for academic marketing activities.
Strong written and oral communication skills.
Capacity to work as a member of a publishing team.