DESCRIPTION

The team:

Genetec’s Industry Marketing Management (IMM) team is a highly skilled group of industry marketers who bridge the worlds of technology products, sales, and vertical markets with ease. They are experts on our end users, buyers, and the industries they work in. Reporting to the Senior Manager of Industry Marketing, the Industry Marketing Manager collaborates closely with Sales, Corporate and Regional Marketing teams to develop high-impact industry narratives, marketing plans, demand gen programs, and sales enablement tools. The candidate will be measured on the effectiveness of their marketing plans, understanding of the market, and ability to drive strong demand for our solutions.

The Industry Marketing Manager (IMM) will ensure that our industry message is being told consistently and integrated into marketing activities across the globe. The IMM will bring our industry narratives and sales playbooks to life, capture our go-to-market strategy, launch new industry-tailored applications, position industry portfolios, develop sales tools, and enable the wider sales team.

What your day will look like:
  • Own the go-to-market (G2M) planning, marketing strategy, outbound messaging and launches of our industry-focused solutions
  • Manage all industry content, including industry sections of the website (incl. page performance and conversion)
  • Responsible for researching assigned industries and developing powerful messaging that you help to adapt to differing sales and regional contexts
  • Capture our buyer personas, write targeted value propositions, and design sales enablement tools
  • Create targeted internal & external sales tools such as industry playbooks, presentations, selling guides, webinars, demo videos, courses, industry battlecards, and more
  • Keep track of effectiveness of your campaigns, targeting, and narratives across marketing channels, platforms and sales funnel to drive decision-making and strategy within your target industries as well as report industry performance to the greater marketing and sales team
About you:
  • A minimum of 3+ years of marketing experience as a product marketing manager or industry marketing manager, or in a field-facing role like field marketing, business development, sales or inside sales
  • Hands-on experience in one or more areas: sales enablement, market analysis, G2M planning, digital marketing and promotions
  • Bachelor’s degree in business, marketing or equivalent experience in marketing
  • Understanding of digital marketing (SEO & SEM), online lead & demand generation
  • Very strong written and verbal communication skills, comfortable presenting in front of an audience
  • Very strong command of the English language (mandatory), second language an asset
  • Excellent Microsoft Office skills (PowerPoint, Excel, Word)
Great if you have:
  • Experience as a product marketing manager or industry marketing manager, or in a field-facing role like field marketing, business development, sales or inside sales
  • Recording or delivering live demos of software products
  • Platform experience: CRM (eg. Salesforce or Microsoft Dynamics), Marketing Automation (eg. Marketo, Pardot, MailChimp), or Web CMS (eg. Adobe AEM, WordPress)
  • Pragmatic Marketing training, an MBA, or similar certificate
Let's talk perks!
  • Attractive compensation package
  • Training Tuition Reimbursement Program
  • Subsidized meals in our amazing Bistro (Les Cordons Bleus)/Virtual cooking classes
  • Work-life balance with a flexible working schedule
  • Free, unlimited coffee
  • Private, free parking for all employees
  • Onsite fitness facility with personal trainer/Virtual exercise classes

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.


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