The workplace is evolving, and we're leading the charge toward a world that works smarter. The office of the future will be dynamic, flexible, digital, and delightfully disruptive

  • just like Optix! Are you interested in being a part of this evolution and passionate about shaping the future of work?

Optix is a technology platform that enables clients to manage flexible workplaces. With clients in 25+ countries, we craft beautiful apps that put workers at the center of the workplace experience. Our customers are flexible space operators, and we empower them with tech that simplifies the day-to-day operations of their businesses.

We're searching for entrepreneurial innovators and builders who are excited about our mission of powering the world with a seamless workplace experience.

We're looking for a Content Marketing Specialist to join our growing team and support us with leading our content strategy and execution. You'll help to build Optix's brand, educate our global audience on the latest coworking management practices and flexible workplace trends, and supporting our B2B top-of-funnel growth through content development.

Requirements

Who you are

  • You have 2-3 years of copywriting and content marketing experience, preferably in B2B SaaS
  • You have copywriting skills and experience working across a variety of content formats (i.e. blog writing, ebooks, webinar decks, video scripts, email marketing, etc)
  • You have experience managing and building followings on social media platforms including Linkedin, Twitter, Facebook, and Instagram
  • You are knowledge of SEO principles and reporting, SEO tools, and content marketing optimization
  • Your writing is clear, concise, empathetic, and 100% typo-free
  • You demonstrate a high level of attention to detail
  • You have an interest or knowledge of how sales processes work, especially B2B customer journey
  • You are excited to join a growing start-up and lead the testing, optimizing, and scaling of our marketing content efforts

Bonus points for

  • Knowledge about the flexible office space and/or coworking industry
  • Bachelor of Arts degree with a specialization in English, communications, or creative writing
  • Experience using WordPress and/or Hubspot

What you'll do

  • Develop an SEO-driven content strategy utilizing SEO tools to grow our web traffic, and provide updates on our progress
  • Establish a content roadmap and editorial calendar with key content pillars and clearly defined metrics
  • Create a variety of content pieces from insightful blog posts to email campaigns, newsletters, persuasive landing pages, high-converting video scripts, and more at each stage of the buyer's journey
  • Manage and build our following across our social media platforms, creating campaigns that inspire and engage our audience
  • Conduct research on relevant topics and gather data, quotes, and perspectives to support informative data-driven content pieces
  • Support with creating marketing website content such as new product copy, customer stories, and case studies
  • Support the business in developing and executing strategic content marketing initiatives
  • Collaborate with external stakeholders on developing relevant content

Benefits

We take care of our teammates

This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

  • Competitive salary compensation
  • Strong Employee Stock Option Plan offering
  • Excellent health and dental coverage program provided by Sunlife
  • Mission-driven workplace experience in a positive and supportive team culture
  • Personal and professional growth opportunities
  • Healthy snacks and locally roasted coffee from Timbertrain
  • Annual health and fitness credit
  • Fun offsite activities and Friday team socials
  • A beautiful Gastown workspace and a flexible hybrid workplace plan

Employer Information

Vancouver, BC, Canada
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