Job Description

Senior Marketing Strategist

Are you a strong team player with a deep knowledge of the Legal profession and professional services generally? Thomson Reuters is hiring a Senior Marketing Strategist. The Senior Marketing Strategist is responsible for working with the Marketing Strategy team to identify and drive the appropriate customer marketing strategy to meet sub-segment sales and revenue goals.

Key Deliverables:

Integrated marketing strategy to meet sub-segment goals

Delivery of financial targets for the segment

Deliver sales growth through high lead-generation rates

Ensure customer voice is driving marketing actions

About the Role

In this opportunity as Senior Marketing Strategist, you will:

Assist in setting integrated marketing strategy to meet sub-segment goals

Closely work with Strategy lead to align sub-segment goals to overall segment goals

Assist in developing acquisition, retention, cross-sell, and upsell marketing strategy for sub-segment in-line with goals and priorities

Serve as connecting point between Sub-Segment and Marketing

Assist in customer evangelism across Marketing and the sub-segment.

Ensure customer needs and journeys are included into marketing planning

Assist in partnering with Performance Management for customer insights, competitive intelligence and data/analytics to translate business goals into marketing strategies

Gather input from Demand Generation and Content teams to orchestrate unified campaign development process

Assist in the creation of campaign briefs and blueprint templates that support campaigns

About You

You're a fit for the role of Senior Marketing Strategist if you possess:

3+ years experience in Legal Marketing or have worked in one or more of the customer subsegment

Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization

Deep knowledge of Legal profession and professional services generally

Skilled in data analysis

Ability to execute against a number of diverse objectives and diverse customer requirements

Experience leveraging customer insights to drive strategy

Education: BA required

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to yourpersonal and professional growth through:

COVID-19 Response: Currently working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices being remote until July 2021. Upon return, we will be embracing a hybrid work environment consisting of in-office and remote work

Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more

Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing

Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking

Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact

#LI-DD91

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services

  • Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.

Locations

Toronto-Ontario-Canada;Eagan-Minnesota-United States of America


Employer Information

Toronto, ON, Canada
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