About Us

Our mission is to make hourly work easier for local businesses and their employees. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, team communication, hiring, onboarding, and compliance. We are not Human Capital Management. We are not HR Software. We're tools built for the busiest businesses, so owners and employees can spend less time on paperwork and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Based in San Francisco and Houston, Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, and Khosla Ventures.

You

You are a data-driven marketing operations manager who has broad experience across a large marketing automation tech stack

You love process

  • building new processes, improving current processes, and translating marketing requirements into campaigns

You're a problem solver

  • ready to jump into the data to troubleshoot any issues that come your way or discover new insights to drive growth

You love to learn

  • from new methods of data analysis to new communication best practices

You enjoy synthesizing data into actionable insights for others in your organization

You enjoy working within a data model architecture, ensuring standardization and cleanliness of customer data in various platforms

You love working across an organization

  • from Product to Engineering to Customer Success, and more

You are passionate about helping local small businesses and are excited to use email (and other methods) to communicate with small business owners

You have a customer-first mindset, building experiences that serve the needs of your target audience

You have a background in marketing operations but are also interested in learning new skills from data pipelines/migration to sales operations to customer journey mapping

The Job

As a member of our growing marketing team, you'll work closely with our marketing, product, and customer success leaders to shape the future of our chat & email marketing systems. You'll not only lead our chat marketing efforts, but you will be pivotal in centralizing how we communicate with our customers across our customer success, sales, marketing, and product teams. You'll own our data migration efforts, ensuring that customer data is passed from our internal systems to our marketing automation tools. This role also presents the opportunity to expand your scope of work outside of chat & email, as there will be opportunities to learn and work on sales operations, customer lifecycle mapping, landing page testing, etc.

Responsibilities

Develop new communication strategies within our current email & chatbot marketing system, communicating with over 100K small business owners

Own data migration efforts from our internal systems to marketing automation vendors

Report on effectiveness of email & chatbot marketing to senior management

Partner with Customer Success to design and implement new email & chatbot workflows to support sales operations processes

Design and implement new email, text, chat, or other communication workflows for different steps of the customer journey

Conduct and measure A/B tests to learn, optimize, improve our communications

Build custom lists of customers to communicate with based on actions taken within our product

Identify and troubleshoot technical and data issues with with Data and Engineering teams

Work with our Marketing and Product teams to attract Homebase customers, encourage them to use our product, and get them to pay

Build a multi-channel view of customer touchpoints, tying together points of contact across Sales, Marketing, and Product

Ensure we are always complying with relevant chat, email, text, and other regulations

Must-Have

2+ years experience managing email & chat marketing automation platforms

4+ years of marketing experience

Chat software experience (e.g. Drift, Intercom, Zendesk, Podium) and experience building out chat playbooks

Email marketing software experience (eg. Iterable, HubSpot, Pardot, Constant Contact) and technical experience expanding scope of email marketing program

Strong data analysis skills

  • proficiency in Excel/Google Sheets is a must

Experience with data visualization tools (e.g Looker, Google Analytics, Tableau, Domo)

SQL experience or willingness to learn

Working knowledge of HTML

Excellent understanding of what makes a good/effective email; copywriting and editing skills are a plus

Strong attention to detail and the ability to meet tight deadlines

Ability to synthesize data and present actionable insights

Comfort taking on projects outside of your defined role

Be self-directed and able to manage complex projects from end-to-end

Ability to work collaboratively in a dynamic, fast paced environment, serving as a cross-departmental marketing resource across multiple time zones

What We Offer You

Supplemental Benefits

Stock Options

  • Everyone is an owner

Fun Team Activities

A dynamic, well-connected, productive team that is thriving while working from home and who have found new ways to connect and have fun despite social distancing

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity


Employer Information

Toronto, ON, Canada
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