We make small businesses more successful through better banking.

Our company is looking for a Product Marketing Lead to join our growing team as we enter a new phase of expansion We are a Toronto-based, venture-backed startup at the heart of the FinTech movement that is shaping the way financial services are delivered.

Our product

NorthOne is a mobile, tech-powered bank account built for startups, freelancers, and small/medium-sized businesses (SMBs). Poor financial literacy has an outsized impact on the costs and failure rates amongst SMBs, and we are on a mission to eliminate these problems. We are more than a banking platform, we are the world-class Finance Department that SMBs could never afford.

Our team

We ? marketing and product. As a Product Marketing Lead, you'll work with our world-class Growth, Product, and Design teams. You'll also benefit from our experienced leadership and incredible advisors. Our COO has helped build brands like Frank and Oak and has lectured about marketing at SXSW. Oh, and our CEO? 6 years at McKinsey working on digital customer experience in financial services. We're building a product that solves real pain, vs the imagined kind. Feeling it?


Today you might be a Product Marketing Manager, Product Marketing Coordinator, Product Manager, Email Marketing Manager or the equivalent in your company...or something that we haven't heard of yet

  • we keep an open mind.

The most important characteristic for our Product Marketing Manager is your attitude. We want you to join because you don't see roadblocks, you see opportunities to be at your best. You know that somehow, you can figure anything out.

The skills required for this role:

You have a track record of creating world class product and feature launch strategies

You love creating magical digital experiences and are a pro at customer journey mapping

You live and breath product/feature messaging and love creating impactful communication collateral (in-product messaging, email, push notifications)

Master-level communications skills, you can be an army of one or work with a team of designers and copywriters

Some experience writing copy. You don't have to be Don Draper, but you know how to string together a tagline

Bonus points:

You've worked at a fast-growing startup

You've had experience doing product marketing for a world class mobile app

Love of all things FinTech

Few people have been trained for this sort of role. If you are this close to what we've described but aren't sure, apply. Let's figure out together if this is where you could shine.


Our mission is big and audacious, but we're assembling a team to take the challenge head on.

As a Product Marketing Lead, you'll be joining a team that prioritizes:

People : Our company is more than just a business. We're a band of brothers and sisters supporting each other on our mission to rebuild business banking. We're really serious about mission, fit, and the people we work with. You'll be part of a rapidly scaling team that reflects these values and keeps this place special.

Diversity : You'll find yourself in an environment that values diversity and inclusivity. Excellence doesn't come in one flavor and neither should we.

Leadership : You're right in the thick of it, making critical decisions that will clear our path forward.

We offer full health/dental benefits, competitive compensation/equity, and one hell of an adventure.

If you recognize yourself in this job description, let's

Employer Information

Toronto, ON, Canada
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