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Imagine New Horizons...

At Dassault Systèmes GEOVIA, we focus on modeling and simulating the planet from the vast expanse of the geosphere to the smallest details of urban settlements, promoting a more sustainable life for humanity. Our solutions empower workforces by combining earth science, engineering, and data analytics to connect the virtual and real worlds and improve visibility, control and collaboration across operations. Follow this link for a glimpse:

Shape your career with 3DS! #WeAre3DS

The Challenge Ahead:

The GEOVIA Brand Marketing team is looking for a Global Content Marketing Specialist who knows how to articulate complex technical concepts into simple and meaningful content that is scientific-based, data-driven and engaging, to inspire our customers and prospects, creating brand awareness and influencing purchase considerations. This role will be responsible for defining, developing, delivering and monitoring the execution of integrated, multi-touch and data-driven marketing content that is consistent with brand values. This content supports brand awareness and demand generation and includes campaigns, websites, blog posts, email marketing programs, social media activities, presentations, events, among others.

What Will Your Role Be?

  • Build and implement content strategy as part of the Brand Marketing plan aligned with the What to Market and What to Sell strategies, to support the awareness, deployment and adoption of our solutions
  • Ensure relevancy, consistency and convergence of Brand messages with the Brand Promise and Strategic Plan and shared through the multi-touch marketing programs including public relations, events (user groups, corporate events, third-party events if any), advertising, social and digital communications (brand website pages, internal communities), in line with the Corporate guidelines
  • Collaborate with internal teams including Industry, Brand, local sales and marketing teams to define programs, campaigns, editorial plans and strategies focused on the targeted audience and business drivers analytics
  • Coordinate with Product Portfolio Management teams to create or leverage existing compelling marketing content and ensure its consistency and differentiation at all stages of the buyer's and user's journeys
  • Ensure consistency of the content planning and delivery on owned, paid and earned media, including corporate and industry events, Dassault Systèmes websites and internal and external digital communities
  • Monitor public and private/physical and digital user communities to build brand knowledge, awareness and roles adoption; define editorial calendar, develop and curate content, monitor postings and trends within the communities
  • Define and implement relevant actions to increase the user database and/or enrich the user profiles at each touchpoint of the user journey
  • Interlock and provide guidelines to GEO marketing teams and digital marketing teams to ensure the consistency of brand messages locally
  • Define global digital programs, adapt and create content to support brand message
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization

Your Key Success Factors:

  • Bachelor's Degree in related field
  • 5+ years of experience creating and executing marketing programs and brand advocacy, digital marketing strategy and plans
  • Experience in B2B marketing, preferably in engineering software solutions for heavy industries (mining, oil, steel, power, etc.)
  • Understanding of lead score management systems and ability to recommend processes and tools to drive engagement, brand awareness, and demand generation
  • Strong knowledge of brand positioning and understanding of technology trends, and management of digital media and online reputation
  • Excellent writing and communication skills in English, a second language is an asset
  • Strong interpersonal skills, flexibility and adaptability
  • Ability to work with virtual teams located globally across the organization in multiple time zones

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