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After taking a brief pause during the pandemic, it is with great optimism and excitement that Regina Exhibition Association Limited (REAL) announces our activation of the REAL 2.0 plan for our future, within the exciting world of sport and entertainment.

We are moving forward at full speed with strategic objectives to: improve operational performance; develop new business and expansion; create an activated district, leveraging commercial development.

If you are revolutionary and courageous, exemplify teamwork and safety, accomplish the extraordinary, stewards of our legacy and above all else, always have fun ... then you are REAL! And we want you on our team!


REAL finds itself in the enviable position of managing one of the most interesting, versatile and connected spaces in North America with an opportunity to impact the lives of millions by creating life-long memories and delivering exceptional experiences.

Reporting to the Director of Marketing and Sales, the Manager, Business Trade and Consumer Event Sales works to improve REAL's market position and achieve profitable financial growth for the organization. This position will maintain existing revenues and generate incremental revenue for REAL by managing existing clients and developing new business through sales of all REAL products and services, with a focus on catering and trade/consumer show offerings. Strategic sales planning is a key function of this role with responsibility to develop and cultivate an ongoing, healthy pipeline of new business for the organization. The primary functions of this position include the responsibility to lead a sales team, create and execute an annual sales plan and budget, and manage the daily sales operations associated with this portfolio. This includes identifying and soliciting new prospects; developing quality sales proposals and bid responses; negotiating and closing effective contract terms; engaging with internal peer groups on the coordination and execution of all contract deliverables; and completing internal sales reporting while also maintaining extensive knowledge of current market conditions and trends. Working closely with all internal departments, with particular emphasis on relationships with REAL's Food and Beverage, Sports and Entertainment and Events teams, this position will be committed to service excellence by accurately representing our corporate capabilities, meeting and exceeding financial targets and business commitments, and overseeing our event planning team.


As a member of REAL's Management team, the Manager, Business Trade and Consumer Event Sales participates in the development of REAL's strategic planning process, develops, and implements the business plan to achieve the corporation's short and long-term goals.

You will lead, oversees and manages Business Trade and Consumer Event Sales activities and programs, strategies and services to generate increased catering and trade/consumer show events and profitable revenue growth.

You will develop, manage, maintain and nurture strong, long-term relationships with the local business community and out-of-province target audiences as well as partners to facilitate the retention of existing clients' business as well as the identification of new growth opportunities.

You will ensure effective business unit financial planning.

You will lead and develop strong teams to carry out business unit strategies.



Our people are Revolutionary and Courageous, Exemplify Teamwork and Safety, Accomplish the Extraordinary, Stewards of our Legacy and above all, we Always Have Fun!

We live our core values: Be original, Be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.

Do you have demonstrated Sales and Account Manager experience, specializing in Tourism, Hospitality or Business? If so


Apply today if you meet the following requirements:

Bachelor's Degree in Business, Commerce, Hospitality and Tourism or related field or a combination or related education, training and experience is required.

Certifications in sales training courses is an asset.

Minimum 5 years' experience in sales/sales management position with a proven record of accomplishment in meeting or exceeding sales goals.

Experience in roles that require client management capabilities and a strong customer focus.

Experience forecasting, developing budgets, bids response processes, and writing winning bid responses and sales proposals.

Demonstrated experience in successfully building, coaching, and motivating high performing teams while holding employees accountable.

Computer proficiency with experience using computer software, email, and Microsoft Office Products (especially word and excel) as well as customer relationship management systems.

Preference will be given to candidates with hospitality, conference, tradeshow or large event sales experience in the hospitality, entertainment, or tourism sectors.

Excellent interpersonal skills and ability to work well as part of a team.

Ability to work well in a fast-paced environment and adapt to change

Ability to work cooperatively and effectively with others.

Knowledge of marketing and communications principles.

Strong relationship management, project management, problem solving and change management skills

Excellent communicator with ability to influence and persuade across all levels of the organization and partner organizations.

Creativity in developing of marketing concepts and strategies

Ability to establish and maintain strong and positive relationships with key clients

Excellent leadership skills with the proven ability to lead and motivate team members.

Strong organizational and presentation skills including demonstrated experience in writing business documentation.

Demonstrated proficiency for managing multiple, complex priorities within demanding timeframes.

Strong time-management skills and a proven track record of delivering quality results, with attention to details.

Computer proficiency required including advanced Excel, Word, Outlook, and various marketing platforms.

Independent, creative self-starter with ability to initiate and adapt to new ideas.

Leadership Competencies include Managing Teams, Relationships, Development of Others, Innovation and the Future, Continuous Improvement, Accountability for Performance and Results.

Experience working in a unionized environment is an asset.

Must be able to obtain and maintain a satisfactory Criminal Record Check for the duration of employment.


We offer competitive wages and attractive benefits, along with the opportunity to be part of a dynamic and fun industry. For more information visit our website at

Submit resumes by July 21, 2021 via the link provided.

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