As a Marketing Automation Strategist , you'll partner with stakeholders across marketing, sales, and operations, to maximize our demand generation initiatives and deliver high-quality leads to our sales partners. You'll use your analytical skills to define operational processes and implement technical solutions in Marketo to support the pipeline goals of the marketing department.
This position reports into our Manager, Marketing Automation, and can be based out of any of our US or Canadian office locations or remotely in the US. We're looking for someone to join us immediately.
What you'll do:
Execute on all global email campaigns, nurtures, webinars, and event programs in Marketo, including segmentation, testing, deployment, and continuous optimization
Manage our prospect and customer database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo and Salesforce
Develop reports and dashboards that enable stakeholders to make data-driven decisions on marketing campaign strategy
Provide input on campaign and program improvement, analyze email performance, and provide testing recommendations
Assist in the integration of new marketing technologies into Marketo and Salesforce
Act as the subject matter expert on email and nurturing best practices
What we're looking for:
Bachelor's Degree in Marketing or Business, or comparable work experience
2+ years of experience in a B2B demand generation capacity, ideally in marketing automation/operations or email marketing
Experience working in a marketing automation platform (preferably Marketo) and/or CRM systems like Salesforce
Experience with reporting on email campaign and program performance and providing insights and recommendations
A critical thinker who is highly organized and detail-oriented
Bonus points if you're familiar with HTML & CSS
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
Perks & Benefits
You are a person with dreams, goals, and ambitions-both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, employee enrichment and development programs, and friends and family