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Roadmunk is a privately held, high-growth start-up in the rapidly emerging market of Product Management software. Roadmunk was born out of a problem our founders experienced personally: there was no simple way for product managers to collect feedback, surface customer-driven insights and create roadmaps using a single platform. So we went out and built it for ourselves, making sure it was collaborative, beautifully designed and secure.

Today, we serve thousands of forward-thinking product teams including those from organizations like Amazon, Disney, Sonos and Under Armour.

In the fall of 2019, Roadmunk was 12th in the Deloitte Technology Fast 50 Awards for its rapid revenue growth and bold innovation. The Fast 50 program recognizes Canada's 50 fastest growing technology companies with the highest revenue-growth percentage over the past four years. Roadmunk also ranked 96th on Deloitte's Technology Fast 500 List for North America.


Roadmunk is looking for a Content Marketing Strategist to drive our content marketing strategy-including production of our popular podcast ( Product to Product ).

You'll be creating content that will attract, engage, convert and delight users (think FlyWheel) so that we can banish bad roadmapping and educate product teams on roadmap best practices-from creation to boardroom presentation.

This is a role that requires fluency in SEO. Your content will be ideated, created and optimized to get Roadmunk on the first page of Google search, and because you are creating for human users, your content will add value to our users, wherever they are in our pipeline.


Work with our Senior Director or Marketing and Digital Marketing and Growth Manager to develop, test and iterate on our content strategy

Create and optimize content based on keyword, competitor and lifecycle research, ensuring that our content is targeting and ranking for the most relevant and in-demand search terms

Continually analyze and report on the success of your content and use data to drive decisions

Support the marketing team with email marketing, sales collateral, feature releases, and whatever else needs words


Experience: 3-5+ years experience as a content specialist or in a similar role

Knowledge of the ecommerce space is required

Some product marketing knowledge is advantageous

Speed: you can create quality content quickly and juggle many initiatives at once

Critical thinking: you don't just follow the common wisdom, but can think critically to determine which tactics, ideas and objectives are right for our product and market

Domain knowledge: SEO, Google Analytics, Hubspot

  • plus other content marketing technology and tools

Research: ability to dive deeply into a subject and become an expert quickly

Motivations: genuine curiosity and empathy for your audience

And most importantly, a positive attitude; lots of hustle; friendly, funny and fun to work with


Customer-perspective: Deep understanding of our customers and end users and thinking through their lens when driving towards product success

Openness: Often solicits feedback and reacts calmly to criticism or negative feedback.

Teamwork: Reaches out to peers and cooperates with leadership to establish an overall collaborative working relationship, building trust and respect for the team's working agreements.

Curiosity : Often seeks to learn more, seeing opportunity where others see challenges.

Bias to action: Strives for success and holds themselves, and their peers, to a high standard of accountability.


Roadmunk has a vibrant, highly engaged culture that has continued even as we work remotely during these difficult times. While the in-office perks such as on-site drinks and snacks, monthly team social events, and the occasional visit from some four-legged colleagues have been temporarily put on hold, our culture of innovation, teamwork, balance and diversity continues as strong as ever. Here's what you can expect...

Full health benefits package from day one

Competitive salary and stock options

Annual health & wellness allowance

Remote work-from-home stipend & set-up allowance

Flexible working hours

Interesting problems to solve using modern tools and

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