Implements and oversees the success of marketing such as:

  • the effective use of Google Analytics, Bing, Admarkt, Adwords, and other CPC/PPC (~14 weeks of the year)
  • the creation of content for email marketing campaigns (year round)
  • the execution of email marketing campaigns that maximize revenue and profitability (year round)
  • the creation of video and written content are primary skills needed for this role
  • the use of tools like Google Analytics and pivot tables to ensure ROI
  • there is significant math, logic, and list management necessary

the creation of landing pages

  • finding, taking and using photos to help sell more product
  • other marketing and customer service related projects as needed
  • must know trees and shrubs or be willing to learn quickly
  • must understand how marketing supports the operations of a seasonal mail order business
  • pay range of $50,000 to $100,000 per year depending on experience

Summary:

You are a matchmaker. You want to bring customers together with our company. You love to create compelling content that generates a measurable response. You are also naturally curious and love learning. Trees and shrubs provide endless opportunities to learn and grow.

    We are looking for natural story tellers and good communicators that thrive in a results driven environment due to their strong technical skills. We deliver amazing value to our customers and we get very excited about trees and the uses people put them to. If you have that passion about trees, shrubs, fruits and berries and customers full of hopes and dreams, then we are on our way to being a good fit.

We need someone who understands digital marketing and e-commerce, someone who can also write content and understand the strategy to help with organizational alignment.

We are about to go through a period of some rapid changes. We want someone who can handle those changes and get excited about the prospect of helping form new systems and approaches for educating and supporting customers.

Make a real difference in our company with an environmentally friendly product. Let's grow together!

Job Duties:

Reporting to the General Manager of TreeTime.ca you will:

  • Identify and develop strategic content alignment opportunities to support our brand, drive traffic, and deliver more business
  • Collaborate with staff and other stakeholders to gather information
  • Manage the collection and use of testimonials
  • Encourage positive customer reviews and help with reputation management (Google My Business)
  • Take pictures
  • Store all media as per our digital rights management guidelines and use them to add value to other marketing activities
  • This position involves a considerable amount of group work and collaboration, your communication skills and some assertiveness are of utmost importance
  • This position also involves a healthy amount of basic math, logic, technical skills, and lots of multi-tasking during our busy season
  • Stay on top of what is happening in our industry
  • Ensure sales materials and collateral are available to order desk and sales staff and written in a consistent voice and tone
  • The position has significant computer usage and technical skills are a must (adobe suite, gsuite, excel, word more)
  • Measure and analyze the success of all marketing initiatives
  • This position is full time and year round, but highly seasonal in nature. November to June is our sales season. June to October we grow, see, show, and collect seed from trees. This requires extra hours and availability at certain times of the year and allows for greater flexibility in your schedule elsewhere
  • Other tasks as needed or assigned

Skills/Qualifications:

  • Must have: A Marketing Diploma or Degree or related is preferred but related fields (Journalism, Communications, English) will be considered
  • Must be: Highly organized with the ability to independently manage schedules and meet deadlines
  • Must have: Strong skills in Excel and Word
  • Must be: passionate about delivering a superior customer experience and increasing customer engagement
  • Must be: legally eligible to work in Canada
  • Prefer experience in a digital content creation role
  • Prefer someone who is passionate about trees, shrubs, or berries or willing to learn
  • Prefer someone who has photography skills and experience
  • Prefer someone who has video skills and experience

Recruiter Information

Edmonton, AB, Canada

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