- Non Union
JOB PROFILEAAPS Salaried
- Information Services, Level C2
Job TitleManager, Communication & Engagement
DEPARTMENTTCM | TCM Management | Leadership | Integrated Renewal Program Student | Enrollment and Academic Facilities | VP Academic
- $11,149.33 CAD Monthly
Posting End DateJune 18, 2021
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End Date
UBC has embarked on a multi-year journey to transform its academic and administrative support processes and system environments for the entire UBC community. In November 2020, UBC successfully went live with its new HR and Finance implementation of Workday. The Integrated Renewal Program (IRP) is now focused on the journey to renew the Student information ecosystem, anchored by the implementation of Workday Student.
The Integrated Renewal Program-Student (IRP Student) vision is to transform the way UBC supports learning and research, and how UBC works, to create a cohesive, integrated, and enriched experience for students, staff, and faculty. This implementation will result in superior support for UBC students, a better user experience, a new set of tools, a new way of working, and improved reporting for informed decision-making. IRP Student will leverage the industry-leading cloud enterprise solution Workday to replace our current core Student administration systems with a new integrated, user friendly, mobile-enabled platform.
For more information on the IRP Student, please visit www.integrated-renewal.ubc.ca
Part of the Transformation and Change Management (TCM) team within the Integrated Renewal Program Student, the Manager, Communications & Engagement is responsible for developing and managing communications and stakeholder engagement strategies and plans that have a university-wide audience and impact all campus locations. This position oversees the development of communications and engagement materials for the IRP including strategic communications planning and implementation, event management and external communication programs and materials. Responsible for overseeing content development and delivery for communications and engagement vehicles, including Executive Leadership communication toolkits and plans, leadership and community updates, and the IRP website. The position also is responsible for the overall management and planning of activities related to the Transition Network
- a community of representatives from UBC units tasked with helping to transition their teams to the modernized Student ecosystem. The incumbent will lead and advise a team of communication and engagement specialists in the execution of strategies and plans.
The Manager, Communications and Engagement is responsible for developing effective relationships with various stakeholders and vendors, both internal and external to UBC, to develop opportunities for integrated and joint marketing, communications and engagement events to support the IRP. The Manager also provides communications and engagement advice to other members of the TCM and IRP Student teams and also to faculty and other unit partners as requested. The incumbent is responsible for ensuring all communications and campaigns align with UBC Public Affairs, UBC Internal Communications, the President's and Vice Presidents' Offices, as well as the greater UBC Strategic plans for marketing and media.
The Manager, Communications and Engagement reports to the IRP Associate Director, Transformation and Change Management. Day-to-day direction is given by the Associate Director. Functional direction may be provided by the IRP Program Director; Director, TCM; other senior project leaders; and Project Managers on assigned projects.
Works routinely with other senior resources in the TCM team and the IRP Student Solution and Ecosystem Delivery teams, including project managers, team leads, business analyst(s), functional experts, and others. Works closely with a broad range of stakeholders, including management and staff of Enrolment Services and UBC IT, senior academic and administrative partners from academic units, and external entities including vendors, regulatory agencies, and partner institutions.
Develops, manages, and maintains the Communications and Engagement Strategy and tactical execution plan
Oversees and supports development of communications and engagement materials into one program-wide view
Ensures maintenance of IRP Student communications vehicles, including website
Leads management of activities and events related to Transition Network
Supports communications delivery and engagement with Communicators Network (including Communications Directors and Specialists)
In support of an overall Transformation and Change Management framework, builds and maintain an approach that lays out a clear framework for communications and engagement activities including governance, review processes, escalation mechanisms, policies and procedures, and roles and responsibilities
Ensures that communications and engagement plans and activities are fully aligned with overarching Program strategy and plans
Develops and oversees implementation of a multi-year, multi-phase, multi-audience campaign for the Program, ensuring wide awareness across both campuses, engaging student, staff and faculty audiences
Oversees the development and production of communications materials for the Program; directs production and content for related websites, social media, print collateral, and videos;
Plans and oversees special campus engagement events, such as large-scale vendor demonstrations, town halls, open houses, webinars, call-in sessions, and others as required
Establishes and executes approaches for assessing effectiveness of communications and awareness campaigns, utilizing assessment information to adapt and improve strategies and tactics
Oversees the analysis of engagement activities and directs activities so as to ensure comprehensive outreach and responsiveness to engagement gaps, conflicts and oversaturation.
Builds and maintains effective working relationships with UBC Public Affairs, UBC Internal Communications, the President's and Vice-Presidents' Offices, University Counsel and other UBC communication groups/professionals/outlets to support the Program communication strategy and objectives
Provides strategic advising and assistance to Executive and Program leadership and other managers on effective communication and engagement approaches in coordination with the overall Program communications and engagement strategy
Liaises with academic partners and UBC departments such as Public Affairs and the Office of the University Counsel to prepare joint communications
Identifies and pursues as appropriate emergent opportunities for effective, timely, purposeful engagements of stakeholders to build awareness, enthusiasm and participation.
Leads and oversees a strategy for effective engagement of students in supporting and communicating about the IRP, in collaboration with other Program teams
Manages the activities of a team of communications and engagement specialists to effectively deliver the Program's communications, marketing and engagement plans
May manage consultants and external service provides, directly and indirectly through other team staff
Coaches and mentors strong communications and engagement skills within the TCM and IRP teams.
With oversight from Associate Director, assumes hiring, budgeting and financial responsibility for Communications and Engagement team budget, and various event budgets
Other duties as required.
Consequence of Error/Judgement
The Integrated Renewal Program is intended to transform and improve the ways students, staff and faculty interact and work, modernize our student system ecosystem, and enable the university to achieve its goal of becoming one the world's leading universities. This role is critical in shaping awareness and enhancing adoption of the changes across the university and its many diverse stakeholder groups, cultures and audiences. The manager plays a key role in ensuring that these audiences are aware of and engaged effectively with the renewal Program and transformative changes that will support the achievement of their mandates and strategic objectives.
If communication strategies and tactics are ineffective, stakeholders will not be sufficiently aware of or will not sufficiently understand the changes that will emerge from IRP Student. This will jeopardize their ability to adopt and maximize new processes, approaches and systems and compromise their individual and collective success and efficacy. The consequences of error will be far reaching, broadly affecting the efficacy and success of these major University investments.
Reports to the Associate Director, Transformation and Change Management, IRP. Results are reviewed for achievement of overall and long-term objectives and broad strategic goals. The Manager, Communications and Engagement has interdependencies with members of various project teams and Transformation and Change Management team. The Manager must be able to work independently and assume full responsibility for their decisions.
This position manages a team of Communications & Engagement Specialists and may supervise other related professional staff. May direct the work of internal and external service providers, including contractors, designers and printers. May advise, mentor or coach on communications and engagement-related work of other TCM team members staff on a project.
Undergraduate degree in a relevant discipline. Minimum seven years of related experience, or communication services, or the equivalent combination of education and experience.
University degree in a related discipline such as Communications, Marketing, Commerce, Business Administration. Demonstrated managerial experience plus specialized experience in the design and implementation of major communication and stakeholder engagement initiatives. Professional experience within a university environment highly desired. Training and experience in Prosci or equivalent change management methodology/framework an asset. Exceptional communications skills such as development of marketing materials, event planning, presentation skills, written materials, and communication plans. Experience with communications tools such as Portals, Blogs, Wiki's, video, social media and web. Experience directing the development of visual content to support communications.
Demonstrated ability to:
Communicate effectively both verbally and in writing (reading, writing, listening, speaking, and presentation).
Develop and maintain cooperative and productive working relationships.
Work effectively independently and in a team environment.
Market and promote products and services and to select the most effective communication media for a situation.
Lead committees and plan meetings.
Identify, obtain, and effectively manage organizational resources (e.g., people, materials, assets, budgets).
Manage multiple tasks and prioritize.
Mentor and coach staff, and act as a resource.
Build relationships and to consult with community stakeholders.
Interact at all organizational levels.