After taking a brief pause during the pandemic, it is with great optimism and excitement that Regina Exhibition Association Limited (REAL) announces our activation of the REAL 2.0 plan for our future, within the exciting world of sport and entertainment.
We are moving forward at full speed with strategic objectives to: improve operational performance; develop new business and expansion; create an activated district, leveraging commercial development.
If you are revolutionary and courageous, exemplify teamwork and safety, accomplish the extraordinary, stewards of our legacy and above all else, always have fun ... then you are REAL! And we want you on our team!
THE OPPORTUNITY AWAITS YOU
REAL finds itself in the enviable position of managing one of the most interesting, versatile, and connected spaces in North America with an opportunity to impact the lives of millions by creating life-long memories and delivering exceptional experiences.
The Manager, Marketing has a primary focus to generate brand awareness for REAL by planning, leading and implementing marketing strategies, market research and marketing project management for the team. Leading the development, implementation and measurement of marketing plans, advertising and promotional campaigns and associated materials this position will propel REAL towards increased revenue, heightened brand recognition and exceptional customer service results.
WHAT YOU WILL DO
This role leads, oversees and manages Marketing activities and promotional programs, strategies and services to support event, entertainment and recreational requirements by:
Managing the creative development process by developing service standards/timelines and approving creative execution to ensure consistency with brand standards. Participates and leads the development of a consistent brand promise, which is evident in all marketing materials and activities
Leading Marketing initiatives for REAL, to promote and support al REAL events and offerings
Leading the team of marketing professionals in the development, delivery and evaluation of integrated marketing initiatives, which support the work of REAL's internal programming and event departments
Undertaking and analyzing market research to understand audiences and applies that research to ensure marketing and promotional efforts are effective in reaching intended audiences and driving desired results
Partnering with the department's Communications resources and strategies, oversees all promotional activity by directing message development, creative design, ad placement, and the overall coordination of promotional channels and messaging.
Creates marketing opportunities to increase traffic and sales while increasing overall customer engagement and awareness of REAL and its offerings; Monitors and acts upon market trends to make recommendations on brand positioning and promotional activity to drive results for REAL
WHO WE ARE LOOKING FOR
We live our REAL Core Values: Be original, Be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.
We are seeking a creative, experienced Marketing professional who thrives in a fast-paced dynamic environment. If you are a go-getter and someone who isn't afraid to work hard to meet ambitious goals, while also having fun ... this role is for you!
Apply today if you meet the following requirements:
Bachelor's degree in marketing or related field required. A combination of related education and experience may be considered
Minimum 5 years of direct marketing experience, with preference given to candidates with an additional 2+ years of experience in a management level position with demonstrated experience in successfully building, coaching, and motivating high performing teams while holding employees accountable.
Knowledge of integrated marketing/promotional campaigns with experience leading content and creative execution which aligns with brand standards.
Experience analyzing market research for the development of marketing strategies.
Experience using traditional and digital marketing channels and their uses for reaching various audience segments.
Sales experience and experience in the tourism/hospitality, sporting, or events and entertainment industries is preferred.
Experience working in a unionized environment is an asset. Working hours may vary based on operational requirements.
Must be able to obtain and maintain a satisfactory Criminal Record Check for the duration of employment.
Leadership Competencies include Managing Teams, Relationships, Development of Others, Innovation and the Future, Continuous Improvement, Accountability for Performance and Results.
We offer competitive wages and attractive benefits, along with the opportunity to be part of a dynamic and fun industry. For more information visit our website at www.evrazplace.com. Submit resumes by June 13, 2021 via the link provided.