SPLICE Software believes in connections. We enable our clients to connect with their customers, we stay connected to the industries we serve, and-most importantly-we operate our company with a focus on keeping our team members-aka ?SPLICErs?
- to each other, to our executive team, and their work.
How do we do that? First, we Pulse Check Frequently so that every team member is kept informed about what the company is doing. Second, we Measure What Matters to ensure we always know how the company is doing. Third, we focus on Catching People Doing What's Right because having the right people doing great work differentiates us in the market. Fourth, we Passionately Serve our Clients by asking better questions and then under-promising and over-delivering. And finally, we Continue to Perfect our Craft because we believe it can be better!
We work hard, we work together, and we recognize and reward success. It's what's gotten us recognized as one of Alberta's Best Workplaces .
If that sounds like a culture in which you'd thrive, our company is seeking an energetic new SPLICEr to join the team as our Director of Marketing.
Who you are:
You are an energetic person with a strong foundation in marketing and leadership. You aren't afraid to dive in and get your hands dirty. You lead by example and delegate with ease. You like to be challenged, and you thrive on your work getting results.
While we seek the ideal person as described below, we at SPLICE believe that skills can be taught, but the right attitude and energy are essential to success. SPLICErs are a unique breed, and we love to find strong performers who fit our culture. With that in mind...
In this role, you will:
Develop and implement a marketing strategy that delivers on the SPLICE's brand promise, ensuring a consistent and clear message and achieves corporate objectives of awareness, recognition and revenue growth. This includes, but is not limited to:
Creation and management of the Marketing Budget and KPIs
Management and execution of the product and corporate branded collateral
Analysis and researching of new advertising options
Full management of the SPLICE Buying Process (lead nurture program) and management of the Marketing Automation of which it consists.
Participate in all strategic planning, business planning and performance assessment activities related to the Marketing KPI's.
Recruit, manage and retain qualified staff and recommend/implement staff development initiatives for each direct report.
Manage the day to day operations of the Marketing department, including managing the daily productivity of all staff and ensuring that they have the tools to do their jobs
Management of the CRM & Marketing Automation system (Hubspot)
The ideal person will have some experience in:
Marketing , preferably in a Business-to-Business environment. Retail, Insurance or Financial Service experience an asset
Leadership , ability to relate to and gain the trust of clients and team members. You are a ?hands-on' kind of manager.
Project Management, preferably using a collaboration tool like Asana and with the ability to handle multiple projects simultaneously while meeting deadlines
Database Management , ideally with both CRM and Marketing Automation systems. You know how to get the most out of a tool. (Experience in Hubspot a huge asset)
The ideal person will also possess:
A degree in Marketing or related field, or equivalent experience
Excellent communication skills, both written and oral and attention to detail
Strong interpersonal skills, with the proven ability to work effectively with all levels of management, team members, and outside partners
Openness to learning new tools and technologies
The abilities to be self-motivated, detail-oriented, process-driven and able to prioritize in a fast-paced and dynamic environment
SPLICE Software is in the business of driving REAL conversations with customers for insurers, financial institutions, retailers, and healthcare providers. Our Data-Driven Dialogs® enables our clients to send automated messages triggered by their systems to customers via their channels of choice, including phone, SMS/MMS, and email. Our Customer-Driven Dialogs? enable our clients to respond to requests for information initiated by their customers in real time, through text message, web chat, social apps like Facebook Messenger & WhatsApp, and/or home assistant devices like Amazon Echo & Google Home. SPLICE allows companies to capture & manage customers' permissions and preferences- enabling them to personalize, test and measure like never