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At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Title : Senior Marketing Manager, Value Proposition

Reporting to the Senior Director, Marketing Strategy, the Senior Manager will focus on creating and sustaining a marketing strategy and differentiated value proposition for the Smart Home portfolio. You would be working very closely with a cross functional team from product, brand, commercial strategy, channels, digital and go-to-market (GTM) teams to build and execute plans to deliver on annual subscriber and revenue targets for this portfolio


  • Support the creation and evolution of the Connected Home Value Proposition framework
  • End-to-end ownership of the marketing strategy and value proposition for the Smart Home portfolio
  • Manage the Smart Home value proposition to drive product superiority and differentiation
  • Deliver a differentiated Smart Home roadmap based on key customer segments needs and insights
  • Work with cross functional teams to define the Smart Home journeys and ensure a best-in-class customers experience
  • Work with brand team to drive the Smart Home awareness, interest and preference metrics in the market
  • Ensure the proper positioning and merchandising of Smart Home value proposition in channels and on rogers.com
  • Work with pricing to build a profitable and differentiated commercial, pricing and packaging strategies
  • Partner with campaign management team to deliver a Smart Home path-to-purchase
  • Support large cross-functional teams and work collaboratively with key stakeholders from across the business to deliver business objectives
  • Monitor Smart Home performance, provide insights on areas of opportunity, and build plans to drive penetration growth
  • Manage continuous product improvement to ensure easy self-serve setup and support and drive margin growth
  • Track product LTR drivers and results, and build plans to address customers pain points
  • Research global best practices to assist in developing the long-term plan


  • Experience in marketing strategy, planning and execution
  • End to End Marketing thought leadership across the 7 Ps
  • Strong business acumen and strategic planning skills
  • Excellent analytical and business performance management skills
  • Market, Competitive and Customer Insights and Strategy bench strength
  • A proven ability to challenge status quo, think outside the box, and come to the table with creative solutions to day-to-day problems
  • Experience working autonomously and demonstrating cross-functional leadership
  • Effective communicator with strong presentation and story-telling skills
  • Track record of effective leadership with solid interpersonal and relationship-building skills
  • Curiosity to solve pain points, address needs and deliver best in class customer experience
  • Growth mindset with desire to push past ambiguity, challenge status quo and create value
  • Agile, outcome based, test & learn mentality
  • Excellent written & verbal communication skills
  • Strong leadership and interpersonal skills
  • Ability to influence without authority
  • University degree-preferably focused in marketing, business or economics. MBA is a plus

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (012), Toronto, ON

Travel Requirements: None

Posting Category/Function: Marketing & Marketing Research / Analysis

Requisition ID: 222934

Together, we'll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what's right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: Corporate

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