This job offer is closed.

Are you a pipeline-driven marketer who is passionate about creating memorable brand experiences in the field? Do you thrive managing a full event calendar of trade shows, workshops and VIP events? Are you an expert project manager who can rally a team of stakeholders to deliver an incredible event?

We're looking for a Field Marketing Manager who will lead the planning and execution of Allocadia's participation in conferences, host regional workshops in US cities and manage private VIP events for select target accounts. You will be a key stakeholder in delivering on pipeline goals and supporting the revenue organization in hitting revenue targets. You will work closely with marketing and sales team members to develop creative and integrated field programs to attract, educate and convert ICP accounts from qualified leads through to pipeline.

Your peers would describe you as a ?people person' and collaborator who thrives in a fast-paced environment, is confident working cross-functionally and has an analytical mindset to evaluate program performance and deliver on optimization strategies for improved results.

In this role, you will:

  • Own the planning, execution and measurement of Allocadia's field marketing programs as part of greater integrated marketing campaigns
  • Build and manage the quarterly field marketing plan and budget in Allocadia
  • Own performance metrics for field programs including number of SALs and
  • Opportunities as well as Pipeline influenced and created
  • Build and launch the promotions of your field programs in Pardot
  • Partner closely with the sales organization on booking prospect meetings at trade
  • shows, driving key accounts to workshops and hosting VIP experiences for top tier accounts
  • Collaborate with marketing stakeholders to align on branding, messaging and PR opportunities at regional and industry events
  • Own our direct mail vendor relationship and partner with the sales organization to deliver memorable tactile experiences to target accounts
  • Manage and negotiate with event vendors and suppliers
  • Travel to the US (10-15%) post-COVID

Desired Experience:

  • 4 years'
  • experience managing field programs in an enterprise software or B2B company
  • A results-orientated person who is motivated by targets and hungry to achieve more
  • Ability to run a busy program calendar and manage resources effectively
  • Experience owning a marketing budget and optimizing ROI
  • Prior experience working closely with sales teams to deliver optimal results
  • Strong communicator
  • comfortable presenting programs and getting buy-in
  • Working knowledge of Pardot and Salesforce is a bonus
  • Project Management certification is a bonus
  • Bachelor's Degree in marketing, communications or a related field is required

What it's like to work here:

  • We are guided by our core values: #RunTogether, #RunHard, #RunSmart, #RunCreatively and #RunHealthy
  • We are an equal opportunity employer and believe our diversity drives our success which helps us create the best experiences for our customers
  • Performance driven culture with an opportunity to work with passionate people who are goal-oriented and are aligned to building a world class SaaS company
  • Collaborative, fun work environment, where laughing and learning go together
  • Comprehensive extended health and dental benefits
  • Generous paid time off including extra time designated by the company throughout the year
  • Annual allowance in support of your Professional Development


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