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Product Marketing Director

Irvine, CA, USA London, ON, Canada Req #65

Tuesday, May 11, 2021


Digital Extremes ?DE? is seeking a Product Marketing Director to lead a talented team of Product Marketing Managers and Coordinators supporting Warframe. In this role, you will be leading and elevating the Warframe Marketing team into a Global Product and Brand Marketing team of superstars leveraging existing DE live service publishing capabilities and talent. You'll bring additional external experience and expertise enabling the team to effectively leverage DE's entire publishing capabilities and stellar creative strategies to capture the hearts and minds of our players. Reporting into the Marketing Director, you'll define the campaign plans and strategy for Warframe's product and brand marketing efforts while working closely with other marketing, community, and communication groups within DE. This is a leadership position for someone who takes pride in working and winning together. We want someone with an eye for innovation and a passion for growing and mentoring teams. Bonus if you love games, pop culture, and Warframe!


  • Enable the product marketing team to achieve their potential and grow Warframe
  • Develop strategic brand, product and live-service marketing programs for Warframe
  • Integrate creative consumer marketing strategies into campaign plans
  • Leverage powerful existing publishing capabilities while building new methods
  • Improve operational efficiency to ensure the team is both productive and effective
  • Direct end-to-end campaign plans from formulating strategy to post-mortem analysis
  • Development impactful creative strategies showcased through highly performant assets
  • Manage annual marketing budgets and external agency partners
  • Collaborate with various internal marketing groups to plan and execute activations
  • Collaborate with development teams to design promotional and revenue generating tools
  • Direct the development of brand assets and marketing materials for paid, earned and owned channels
  • Identify and communicate selling points and positioning to enable robust key messaging
  • Develop marketing technology in partnership with growth and web teams to improve digital effectiveness
  • Produce and deliver weekly marketing KPI report to stakeholders
  • Foster close relationships with our partners (Microsoft, Sony, Valve, Epic, Nintendo, Twitch...)
  • Bachelor's Degree, preferably in Marketing or Business. MBA a bonus
  • 8+ years of marketing at a manager level
  • 3+ years of team leadership with two or more direct reports
  • Product and/or brand marketing for a live game service
  • Ability to develop, plan and execute integrated consumer campaigns
  • Expert in both brand and product marketing strategies
  • Strong leadership, organizational, communication, and presentation skills
  • Ability to build relationships and influence cross-functional teams
  • Understanding of development operations and effective methods for studio collaboration
  • Proven experience managing sizable budgets for multi-faceted marketing campaigns
  • Ability to leverage data to make decisions, reinforcing core marketing instincts
  • Strong working knowledge of the gaming landscape


Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios. Originating with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II. The studio has reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 50 million registered players on PC, PS4?, Xbox One and Nintendo Switch?. For more information about Digital Extremes, visit To sign up for Warframe, visit


Our culture is centered on providing great opportunities to our employees so that everyone feels they are making a meaningful impact. Developing new and existing talent is our long-term focus. We are honored that our work environment has been consistently recognized as one of ?Canada's Top 100 Employers?. We summon you to join our elite team!

The rewards of a career with Digital Extremes include:

  • Competitive salary with bonus opportunities
  • Excellent benefits and paid time off
  • Matching RRSP plan
  • Employee Assistance Program (EAP)
  • Professional development and career support
  • Fitness and parking/transit subsidies
  • Daily lunches prepared onsite by our in-studio Executive Chef and professional kitchen staff
  • All-day snacks and drinks, sleep pods, massage chairs, cold brew, dog therapy days and more


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