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Marketing Manager, PlayStation Store & Services (contract)

Mississauga, Canada

12 month contract

Key Objectives of the Position:

  • Deliver business growth & increase PlayStation services subscribers in Canada by leading local marketing for all digital services, including PlayStation Store, PlayStation Plus, PlayStation Now and non-gaming services
  • Support Digital @ Retail business by supporting marketing activity with current and potential prospect partners
  • Lead analytics, measurement and reporting of performance of digital services driving optimization of budget, title priorities and creative executions
  • Work with local non-gaming service partners to develop co-marketing activities to drive PlayStation engagements
  • Ad hoc support on third party software co-marketing plans as required


Store & Services (60%):

  • Manage PlayStation Store, PlayStation Plus and PlayStation Now local marketing budget
  • Collaborate with Global on approval of quarterly media campaign plans to support these lines of business
  • Cultivate relationships with Global Store & Service team and information sharing across the local and Global PlayStation teams, including standard methodology and improvement activities
  • Lead paid media activity around the PlayStation Store, the brand's e-commerce platform
  • handling budget to ensure our campaigns obtain the best return on investment from social media, programmatic and other media tactics. Support third party software partner plans as needed
  • Drive PlayStation Plus & Now
  • SIE subscription services for online gaming, implementing campaigns to support our acquisition, retention, and reactivation targets, across our online and retail (pre-paid cards) distribution channels
  • Lead the local performance reporting of the business sharing results with cross-functional sales team partners

Digital @ Retail (20%):

  • Support sales team on business development efforts for Digital @ Retail including supporting ongoing marketing support for current partners, as well as exploration of new partners e.g. Telco, 3P local Rewards programs (distribution channels for PSN voucher product, etc.)
  • Develop and execute local occasion-based digital marketing campaigns in order to support POSA card business

Owned Channels & Assets (15%):

  • Lead local packaging approvals for Store & Searvice cards and 1P software titles
  • Support localization of creative for campaigns and for owned ecosystem
  • Approve localized CRM emails and develop bespoke local emails as needed
  • Lead development of local product pages for for English and French
  • Lead owned channel reporting for web and email performance (eg. organic traffic, email open rates, conversion)

Insights (5%):

  • Work with Global insights team to get Canada inclusion in key studies and work with them on local research projects as needed


  • In-depth knowledge of digital media and service marketing- tech-savvy, knowledgeable and passion to stay on top of formats, trends, metrics, etc.
  • Experience in handling lifecycle of large-scale communities a plus
  • A love for data, with the ability to optimally collate data from multiple sources and coordinate reporting and analysis in clear visuals to establish cadence of Canadian business reporting to cross-functional partners
  • Strong collaborator with experience partnering with sales teams
  • Data-thoughtful decision-making with a focus on achieving strong value and company important metrics
  • Creative problem solver able to bring new idea to regional approaches and make market-level business case recommendations within the Global strategic framework!
  • Able to localize approaches integrating knowledge of region's media marketplace and consumer behaviour
  • Self-motivated, highly organized individual, able to juggle several projects simultaneously and under pressure
  • Possesses great common sense
  • will be faced with situations for which there are no created processes, potentially things no one has done before, and will need to think on their feet
  • An interest and passion for gaming and entertainment
  • Plans and executes with attention to detail; ability to transmit knowledge to the team
  • Excellent interpersonal skills
  • able to present effectively to all audience types and sizes
  • Great teammate who considers the impact their actions will have not only on their products, but how they affect the rest of the company's portfolio as well
  • Naturally curious, and eager to try and test new things!


Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.

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