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Director of Marketing Strategy, Brand & Media

Toronto, ON, Canada Winnipeg, MB, Canada Req #431

Friday, April 30, 2021

Director of Marketing Strategy, Brand & Media

Position Summary:

As a key member of this dynamic Marketing team, you will be responsible for leading the overall marketing strategy, brand development and media strategy & execution across an omnichannel landscape and within a fast paced, competitive industry. You will be a member of the Marketing Leadership team, responsible for the guidance of strategy, execution and talent development of a full team of 70+ members. This role will have influence across a broad range of cross functional stakeholders including an active role in global teams. You are a great balance of a strategic, agile thinker, influencer without authority, creative, and a courageous and curious leader who enables and develops greatness out of their teams and agency partners. You thrive in an environment of constant change and growth.

Accountability & Responsibility:

Lead the marketing strategy development including identifying key customer segments & personas, key growth opportunities across verticals & channels, and owning the overall Marketing Calendar development and execution

Leads the development of the annual marketing plan including overall budget and investment recommendations for brand, campaigns & media

Drives the long term strategy of the SKIP brand message in the market along with collaboration with our Global Brand team

  • campaigns include both National and Regional messaging

Accountable for the delivery of our annual brand metrics around Top of Mind Awareness, Share of Voice, Brand Consideration & Brand Preference

Drives the overall workflow of the commercial marketing team to ensure we stay on top of the calendar execution including prioritization of projects and workflow

Leads the National and Regional media strategy & execution across an omnichannel landscape ensuring brand and business objectives are met

  • includes all traditional and digital media to drive our brand metrics and top of funnel activity

Owns the media & creative agency relationships and has a seat at the table with the Global Brand & Media team

Works in strong collaboration across other pillars of the Marketing team including Performance & Retention (Digital Marketing), Partnerships (Restaurants & Sponsorships) the Creative Studio & French translation

Responsible for the talent development and succession planning across a team of 9 highly engaged and motivated team members

Leadership Qualifications:

Forward thinking, strategically driven, customer centric

Leads thinking through a deep understanding of insights and data to inform strategy

Ability to think quickly and respond in an agile way to constant market shifts and competitive activity

Is a strong collaborator and can influence across functions laterally and vertically in the organization

Instills trust and empathy across teams

Ability to inspire and lead with empathy through an agile work environment

A track record of developing talent, raising their profile within the business and empowering them to deliver their best work

A leader who leads by example and brings others along the journey ensuring alignment across all key stakeholders

Shares values of trust, dependability, community, care

Believes in the power of GREAT brands and building communication programs that are second to NONE!

A positive culture creator, with ?Fire in the Belly?

Experience Qualifications:

15+ years of experience leading world class brands

Deep knowledge of the Canadian media landscape

  • traditional
  • digital

Driving creativity across campaigns and different consumer cohorts

Demonstrated ability to think strategically and connecting the dots across multiple data sources

A brand evangelist that drives influence

A focus on measurement and driving positive ROI across marketing programs

Experience leading teams of 5 people

  • and developing top talent

Why Work at SKIP?

Picture this: You, dressed in your fave casual attire, amongst a diverse team of friendly and passionate colleagues. Where we work to make sure all voices are heard, all differences valued, all people treated fairly. You take pride in knowing your input and uniqueness are not only embraced but make an impact on a national food delivery platform with deep Canadian roots and its satisfied customers.

As the company grows, so do you

  • not only do you meet and surpass new challenges every day, but you have the opportunity to get involved, making a real difference in your and Skip's future. With committees like Skip's BIPOC (Black, Indigenous and People of Colour) Network and Women In Tech alongside our CSR (Corporate Social Responsibility) work with organizations like Pride and United Way Winnipeg, you have the opportunity for not only your voice to be heard but for your actions to make an impact, joining a cause that you're passionate about.

That's just a small taste of what it's like to work at one of Canada's leading tech companies. If you're hungry for opportunity, growth, and something meaningful in a dynamic environment, we'd love to hear from you.

Skip The Dishes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What It's Like to work At Skip:

Picture this: You, dressed in your fave casual attire, amongst a diverse team of friendly and passionate colleagues. Where we work to make sure all voices are heard, all differences valued, all people treated fairly. You take pride in knowing your input and uniqueness are not only embraced but make an impact on a national food delivery platform with deep Canadian roots and its satisfied customers.

As the company grows, so do you
  • not only do you meet and surpass new challenges every day, but you have the opportunity to get involved, making a real difference in your and Skip's future. With committees like Skip's BIPOC (Black, Indigenous and People of Colour) Network and Women In Tech alongside our CSR (Corporate Social Responsibility) work with organizations like Pride and United Way Winnipeg, you have the opportunity for not only your voice to be heard but for your actions to make an impact, joining a cause that you're passionate about.

That's just a small taste of what it's like to work at one of Canada's leading tech companies. If you're hungry for opportunity, growth, and something meaningful in a dynamic environment, we'd love to hear from you.

Skip The Dishes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are committed to accommodating applicants with disabilities throughout the recruitment activities and will work with all applicants requesting accommodation at any stage of the hiring process.

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.

Other details

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Salary

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