In this role, you'll operate as a true marketing athlete and dot-connector. You'll focus on market activation of priority campaigns for EY's service lines and solutions. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You'll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to promote and launch National marketing initiatives that underpin EY's reputation, fuel our relationships, and help EY stand apart from the competition.
In your day-to-day activities, you'll find yourself activating omni-channel marketing campaigns to build external visibility around our four service lines and priority solutions, while driving internal education and awareness for relevant stakeholders. And you'll be expected to contribute best-in-class ideas and collaborate as a get-it-done leader who's committed to executional excellence to deliver bold, measurable results.
From reputation through to relationships and revenue, succeeding in this role will mean activating go-to-market campaigns, understanding our business, our clients and our brand
- and then continuously identifying new tactics to help EY innovate and win in the Canadian market.
Your key responsibilities:
Work with multiple teams across service lines and solutions to develop and execute leading programs and campaigns
Understand the service line and solution strategies set by leadership and activate EY campaigns that best align to the leadership's goals and priorities
Connect the dots across solutions, services, and sales and marketing to support campaigns and programs that link brand and demand
Collaborate with a multidisciplinary team to bring global and national EY campaigns to life
Develop and write a range of strategic external and internal communications designed to connect with the firm's values, goals and priorities. This includes articles, letters, speeches, leadership messages, briefing documents, talking points, statements, and more.
Support, organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement
Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market
Conduct market research to support sales and marketing efforts
Support the development of thought leadership, articles and market-facing content
Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
Continuously identify new opportunities and bring fresh ideas for improvement
Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams
Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts
Skills and attributes for success:
Well-rounded marketing athlete with excellent problem-solving skills and a flare for the creative
Good with numbers; able to understand business data and perform basic analysis
Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
Ability to quickly learn and understand all facets of EY's business (service lines, solutions, industries)
Excellent written and oral communication skills, with the confidence to present at all levels
Ability to build and foster collaborative relationships (internally and externally), including firm Partners
Strong project management skills with the ability to navigate competing projects with ease
Business development and growth mindset, with exceptional work ethic
Experience working in a fast-paced, complex environment
To qualify for the role, you must have:
Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
2+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships. B2B experience an asset.
Strong stakeholder management skills; comfortable working with senior leaders
Superior writing skills and the ability to develop materials that are clear, concise and make an impact.
In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
Strong organization and time management skills with the ability to prioritize; meeting tight deadlines and coordinating multiple projects at one time
Strong team player with the ability to work independently and remotely effectively