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Position Description


  • Email Marketing Coordinator

About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 24,000 members include some of the world's best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our Passion is our purpose

  • to inspire healthy living through fitness education.

Who is a Member Experience Manager?

An email marketing coordinator is a digital marketer that focuses on creating emails, building email lists, and nurturing leads through written communications and creative imagery. Analyzing metrics, this professional will influence timelines and will work within Marketo, sending out email blasts, newsletters, and more, all with the goal of increasing brand awareness and conversions.

What will you be doing?

  • Building, managing, and monitoring email campaigns, you'll be working cross-functionally to develop strategy and write copy for emails that onboard, engage, and retain potential and current members
  • Managing email lists and ensuring seamless integration with CRM database (Microsoft Dynamics)
  • Writing short, concise, engaging email copy including subject lines and pre-headers
  • Collaborating with Graphic Designers to improve the layout and deliverability of emails, while ensuring all are mobile-friendly
  • Managing and maintaining the content calendar for the canfitpro digital communications
  • Build emails within Marketo and test all email executions prior to deployment
  • Conduct A/B testing, analyze email performance reports from Marketo and identify opportunities to optimize email results and continual improvement
  • Develop customer journeys within Marketo, understand customer lifecycle and metrics pertaining to customer segments, customer engagement, and the customer journey
  • Create behavioral and demographic segmentation programs to support automated nurture and lead scoring initiatives

Who You Are?

  • College or University Degree in Marketing Management, Advertising, Communications, or similar
  • A high proficiency in Adobe Marketo and Microsoft Dynamics 365
  • High degree of technical capability with a passion for learning and troubleshooting using technology
  • Familiar with Google Analytics, Adobe Photoshop and Adobe Premiere Pro
  • Prior database management experience, preferably in a similar role
  • Excellent project management skills specific to marketing
  • Ability to harness collaboration to produce well-crafted content
  • Exceptional written communication skills with strong attention to detail to spelling and grammar
  • Experience reviewing, analyzing data and leveraging data to drive strategy
  • Strong team player with the ability to collaborate with a diverse set of stakeholders
  • Knowledge of the fitness industry

What's in it for you?

  • To help lead canfitpro in its purpose-to inspire healthy living through fitness education
  • FREE Fitness membership and discounted membership for friends and family
  • Group benefits plan designed to meet employees' basic and life-changing benefits needs
  • Zoom yoga, stretching and meditation sessions
  • Monthly Diversity, Equity and Inclusion Lunch & Learns to create and support a culture of learning, unlearning and celebrating our differences
  • Fun and energetic atmosphere to come to every day!

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of canfitpro.

canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.

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