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We are looking for an experienced Marketing Advisor to support our Saskatchewan Peterbilt Dealerships, providing division and branch level strategic marketing and communication initiatives including but not limited to strategic planning, budget management, tactical execution, advertising, promotional campaigns, partnerships, sponsorships and events. The Industry Marketing Advisor integrates the Cervus and Peterbilt brand proposition and works closely with business leaders, sales teams and marketing to drive sales revenue and profitability.

A bit more detail about the work

  • Drive initiatives to increase leads, sales, and awareness and build relationships and industry credibility with key audiences, communities, associations, partners and media
  • Identify and develop appropriate messaging, collateral, channels and timing to deliver on marketing initiatives to support business goals and objectives
  • Collaborate with the corporate marketing team and assigned operational business units to design and execute, evaluate and optimize the strategic marketing plan
  • Ensure effective collaboration and communication with all stakeholders including key business groups, corporate marketing, manufacturers, partners, and vendors
  • Work closely with Peterbilt Corporate to help drive the sales and awareness of targeted products and coordinate OEM go-to-market activities
  • Track branch-level marketing budget spending as well as campaign results; generates reports on spending, performance metrics and trends
  • Maintain Cervus website and internal division communications with product updates, promotional campaign, aftermarket and value-added services, and other tools and services
  • Ensures consistent and accurate Cervus and Peterbilt branding in all communication materials

What you'll bring

  • Business degree and/or equivalent experience and success in marketing and communications
  • Experience in developing and implementing customer acquisition, growth and retention strategies
  • Knowledge of transportation, trucking or heavy equipment is an asset
  • Strategic thinker with the ability to develop and translate strategies into tactical execution plans
  • Competent marketing generalist with passion, enthusiasm and roll-up-your-sleeves work acumen
  • Confident, motivated and independent with strong interpersonal skills and the ability to build and maintain strong relationships

Some travel will be needed

  • Approximately 20%
  • Must have valid driver's license
  • Ability to travel within North America
  • Position will be located in Saskatoon with travel mainly to our Branches in Saskatchewan

About Cervus:

Cervus Equipment is a world-leading equipment dealer, powered by iconic brands and unrivaled support. With 63 dealerships across Canada, New Zealand and Australia, we are a global team with one shared purpose. It's our mission to enable our customer's success by providing practical and reliable equipment solutions and support. Our customers count on Cervus to keep them moving forward, and we meet that challenge with remarkable customer service and industry-leading brands John Deere, Peterbilt, Clark, Sellick, Doosan and JLG.

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