Ideate and collaborate to create the marketing strategies and narratives for our games
Gather and interpret quant and qual insights from a variety of sources
- Marcom Intelligence, Analytics, Consumer Insights and external partners
- and implements those best practices and insights into our marketing strategies
Contribute insightful context from popular sports culture to inform strategic thinking
Partner with our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines, business needs and the product
Work with our internal creative directors, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone, campaign narrative, including a comms plan
Champion the strategies with internal leaders and partner with cross-functional marketing teams to ensure quality and integrated execution of the strategy and narrative around the world
Develop inspiring and detailed briefs for how the campaign comes to life, with a focus on executing across major marketing beats
Partner with Marcom Intelligence & Brand teams to establish the KPIs to measure the performance of the campaign
Experience: 5+ years in a strategy or planning role within a creative agency, gaming, sports or entertainment industries
Effective communicator: an inspiring and influential voice across an organization with experience selling in creative ideas to different audiences
Knowledge of Sport: an intimate knowledge of North American sports culture, global sports experience is a plus.
A natural born storyteller: ability to build a cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
An experienced creator: a rich CV of break through activations and content across a variety of media
Lives and breathes integrated marketing, understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
Insights: an ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms.
You enjoy gaming and have a love for the rich mythology and culture around sport and entertainment storytelling.
EQUAL OPPORTUNITY EMPLOYER
EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by