Reports to: Director, Marketing & Communications

Location: Markham, Ontario

The Canadian Liver Foundation is seeking a Manager, Marketing & Communications. This is a full-time permanent position reporting to the Director, Marketing & Communications, initially working virtually from home (during COVID-19) and later transitioning to the National office in Markham, Ontario.

To fulfil the role, this strong, dynamic, and entrepreneurial individual will need to be a strong member of the marketing & communications team.

Core Roles & Responsibilities

Marketing and Communications

  • Assist with the development of all aspects of advertising for marketing and media materials such as PSAs, digital ads and print material as required.
  • Support the development of print and electronic communications and marketing materials, including the CLF Annual Report.
  • Support production of communications and marketing materials, including external and internal pieces.
  • Coordinate with regional teams for promotion of their events, projects, and programs.
  • Write compelling pieces for community engagement, fundraising, and awareness.
  • Manage translation into French of all documents intended for online distribution and other documents, as needed.
  • Build and maintain excellent relationships with CLF community, including patients, caregivers, doctors, volunteers (for the purpose of understanding audience needs and preferences, sourcing stories, etc.).
  • Measure and report on marketing & communications program efforts including content marketing, earned media efforts, and more as needed.
  • Bring an inclusive lens to our marketing & communications materials, ensuring to be conscious of inclusive language, perspectives and voices.
  • Support direct marketing efforts including direct mail, tele-fundraising, and online fundraising, writing branded material as needed.
  • Work alongside fund development to support the direct mail program as needed.

Digital & Social Media

  • Create original content for blog posts, coordinate and secure contribution of guest blog posts.
  • Assist with the development of all aspects of advertising for marketing and media materials such as paid and organic digital content, and more as needed.
  • Create, coordinate translation and schedule content for national social media channels (Facebook, Instagram, Twitter).
  • Support execution of digital campaign materials during key periods (Liver Health Month, STROLL for Liver, Giving Tuesday and Year-End Giving, etc.).
  • Support email marketing program, working with the Manager, Database & Analytics to manage audience segmentation, marketing automations and email campaigns.
  • Create and deploy emails in support of email marketing strategy using Luminate Online.
  • Keep abreast of the latest tools, trends and platforms in the digital marketing space to maintain the digital program's reach and effectiveness.

Media Relations

  • Monitor industry news and mentions using Meltwater, providing internal summaries of media monitoring efforts.
  • Write backgrounders, news releases and pitches on a variety of liver health and liver disease subjects, for key campaigns and national events.
  • Source spokespeople for media interviews, coordinate media appearances and participate in media activity, as appropriate.
  • Secure proactive earned media placements to position the CLF as an industry thought leader, for key campaign periods and for fundraising events.
  • Track and respond to liver-related issues in the media.
  • Field incoming media enquiries and work with the Director of Marketing and Communications to manage accordingly.
  • Track and communicate metrics using reporting tools such as Meltwater and MRP.
  • Build and maintain media contact lists and develop strong relationships with media contacts.

National Events

  • Create marketing & communications materials for the STROLL for Liver including communications toolkits, key messages, community stories, and more as needed.
  • Execute earned media strategies for national events including the STROLL for Liver.
  • Work in partnership with Fund Development to create messaging and materials for sponsorship package for the STROLL for Liver.
  • Work in partnership with Fund Development to support the creation of proposals and materials for sponsorship and corporate partnerships.

Administration

  • Provide departmental invoices to the Director, Marketing & Communications as needed.
  • Support liaison between the CLF and third-party vendors.
  • Manage the Webmaster email inbox.
  • Other duties as assigned.

Required Experience, Skills, and Qualifications

  • Post-secondary education in public relations, marketing, communications, digital marketing or relevant field.
  • 3
  • 4 years of experience in a digital communications role with social media and digital responsibilities.
  • Solid understanding of integrated marketing and campaigns, media relations and communications.
  • Superior writing skills, accuracy, and attention to detail.
  • Superior verbal communication skills.
  • Ability to apply creativity to a wide variety of challenges.
  • Excellent presentation skills.
  • Ability to work well independently and in a team environment.
  • Outstanding interpersonal skills with ability to build strong internal and external relationships.
  • Excellent organizational skills.
  • Technical savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater.
  • Experience with the Adobe Creative Suite an asset.
  • Highly organized and able to manage priorities in a high demand environment
  • Willing to travel if required.
  • Valid driver's license and access to a vehicle.
  • Flexible to work occasional evenings and weekends if required.
  • Fluency in English and French (written and verbal) is an asset.

Interested in applying? Submit your resume and cover letter in one PDF file.


Employer Information

Markham, ON, Canada
Is this business right for you?

Learn more about the employer


Send my application

Apply without profile

Apply WITHOUT creating nor using a profile.


(optional) New !

Stand out in 1 minute with a personalized video for the employer. An account is required to use this option.

By clicking Send, you confirm that you have read and accepted our Terms of Use.

Click and wait until the confirmation page. You will also receive a copy.

171