Under the direction of the Dean, the Communications Officer is responsible for overseeing all aspects of the Faculty's communication strategies that effectively describe and promote the Faculty. This includes four principal areas:
- Creates the necessary supportive communication strategy and publications, over both the short and long term, to raise the Faculty’s visibility and to promote the Faculty, with regard to students, academic and administrative staff, as well as alumni relations.
- Builds content for communication for the Faculty of Arts, and ensures consistency in messaging, voice and quality in publications, websites, social media and other communications emanating from the Faculty and units.
- Collaborates with McGill University’s Communications and External Relations team to provide communication content on behalf of the Faculty, and to ensure deployment of University-wide strategies.
- Collaborates with the Faculty’s Office of Development to create high-quality presentations, proposals and content for external audiences.
DUTIES AND RESPONSIBILITIES
- Manage the content of the main Faculty of Arts website – mcgill.ca/arts ensuring information is accurate, complete and allows users to find information easily.
- Draft high quality, effective content for the Faculty of Arts website, digital/social media, and other communication channels.
- Create communication materials and content to convey strategy and key information to internal and external audiences and to ensure consistency of timing and messaging.
- Edit, format, and regularly assess the content of the Faculty of Arts website/webpages, digital /social media, communication channels, email distributions and newsletters. Format and optimize web content for maximum usefulness and navigability and continually identify ways to improve it.
- Ensures consistency in the presentation of materials, including literature, calendar of events, website, and communications with staff, students, alumni, and public as well as uniformity and branding through the Faculty of Arts documentation and websites, etc.
- Participate in the development of web communications strategies and project plans.
- Providing coaching and guidance on writing content, organization of web pages and information for faculty and department web editors. Deliver training and provide guidance to departments on the maintenance of their own websites, sections, and pages
- Develop, guide and implement communication strategies, plans, and systems to ensure that information, news, activities, and projects are communicated clearly, accurately and effectively to internal and external stakeholders. Assist the Faculty to meet strategic objectives regarding its educational programs, research activities, public seminars, and professional development workshops.
- Responsible for the preparation and delivery of communication materials of public relations nature.
- Provides professional, communications advice, which supports the Faculty of Arts in promoting their activities to students, staff, faculty, etc.
- Carry-out an internal and external communication strategy for the Faculty and ensure timely preparation and publication/distribution of announcements and success stories
- Develops and manages the creation and expansion of the Faculty of Arts through the establishment of effective communication strategies. Participates in the implementation of the new strategic direction/vision of the Faculty and creates the necessary supportive communication, strategy and publications, over both the short and the long-term, to raise visibility and to promote the Faculty.
- Responsible for writing and moderating of blog posts, articles, newsletters, communications materials, and material for digital platforms (Facebook, Twitter and other social media platforms.)
- Develops and monitors discussions, resource postings, and trends within the community. Identifies and reports trends in usage and advises on potential opportunities. Provide both quantitative and qualitative reports
- Manage social media content for student engagement, recruitment and alumni relations (e.g. Facebook, Twitter, etc…). Keep current with best practices and new tools in the rapidly changing field of web communications, design, multimedia and social media
- Proactively seek out areas for further development or key projects that would assist in enhancing the Faculty’s social media visibility and profile.
OTHER QUALIFYING SKILLS AND ABILITITIES
Excellent writing and oral communication skills in both English and French. Experience in developing and implementing strategic communication plans. Ability to create content. Proven experience using social media and technology to improve communication with targeted audience. Ability to function under pressure and manage tight and changing deadlines. Excellent interpersonal skills and demonstrated ability to build constructive and effective relationships. Strong management and mentorship skills, and experience running programs and training workshops. Discretion, integrity and tact. Ability to work in a PC environment with computer skills in word processing, spreadsheets, Power Point and web management systems (Drupal).