The Marketing coordinator will implement and measure the effectiveness of marketing plans and programs for Concordia University campuses. The Marketing coordinator, who reports to the General Manager, will support business initiatives, including growing top-line sales, customer-retention activities, raising and reinforcing brand awareness, increasing student engagement for Concordia University (Loyola and Downtown campuses).

KEY RESPONSIBILITIES:

Base Business Growth:

  • Build and implement the annual, integrated marketing plans for residential, retail and catering to generate top-line sales.
  • Oversee Aramark’s Voice of the Customer program to measure customer satisfaction
  • Collaborate with the university’s Marketing & Communications departments on identifying, implementing and measuring the effectiveness of cross-promotional efforts
  • Contribute to preparing and delivering client presentations, as well as quarterly and annual business reviews
  • Participate in residential, health and wellness, sustainability and catering events

Team Development:

  • Communicate marketing initiatives with the local team to ensure they have access to the latest digital and print materials, templates, forms, product labels, menu signage, and the like
  • Interact and cultivate strong relationships with all levels  of internal clients, as well as,  suppliers, partners, and internal teams
  • Lead student engagement initiatives, to help raise awareness of and actively promote Aramark’s programs and activities
  • Work closely with the Aramark Canada marketing team, especially the Senior Regional Marketing Manager, to implement marketing programs, track their progress and report on their effectiveness 

Social Media: 

  • Build and execute social media strategy which includes generating, editing, publishing and sharing daily content on all platforms
  • Generating content for news, blogs, and email newsletters
  • Assisting with various campaigns and planning special events
  • Responsible for driving more customers to social, web, and mobile platforms as well as improving and implementing new strategies including website optimization, social media platforms, creating visual content, and developing partnerships with influencers

 QUALIFICATIONS:

  • Bachelor's degree in Marketing or Communications or related field 
  • Minimum 1-3 years’ experience in service industry preferably in food service or hospitality management
  • Strong organizational, time management and leadership skills. Project management experience is an asset.
  • A strong attention to detail and the ability to interpret and report on complex data from multiple proprietary and third-party software
  • Ability to think creatively and be innovative
  • Analytical skills to forecast and identify trends and challenges
  • Skills using technology and methodologies in graphic design, web design, and website management
  • Photography and editing skills are an asset
  • Proven working experience in social media marketing
  • Ability to work flexible hours, which may include nights, weekends or statutory holidays according to business needs

Informations sur l'employeur

1190 rue Guy Montréal, H3H 2L4
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