The Marketing & Student engagement manager for Concordia University and John Abbott College will implement and measure the effectiveness of marketing plans and programs for three vibrant campuses. The Marketing & Student engagement manager, who reports to the General Manager, will support critical business initiatives, including growing top-line sales, customer-retention activities, raising and reinforcing brand awareness, increasing student satisfaction and engagement for Concordia University (Loyola and Downtown campuses) & John Abbott College.

KEY RESPONSIBILITIES:

Base Business Growth:

  • Build and implement the annual, integrated marketing plans for residential, retail and catering to generate top-line sales.
  • Oversee Aramark’s Voice of the Customer program to measure customer satisfaction and engagement across our marketing programs, proprietary brand, retail franchise and catering promotions, as well as health and wellness, and sustainability initiatives
  • Collaborate with the university’s and college’s Marketing & Communications departments on identifying, implementing and measuring the effectiveness of cross-promotional efforts
  • Contribute to preparing and delivering client presentations, as well as quarterly and annual business reviews
  • Participate in residential, health and wellness, sustainability and catering events
  • Complete meal audits daily at each location by ensuring compliance with planned menu, accuracy of menu vs. website content, labeling of menu items, cleanliness of location, availability of food, brand standard compliance, and food appearance and presentation  

Team Development:

  • Communicate marketing initiatives with the local team to ensure they have access to the latest digital and print materials, templates, forms, product labels, menu signage, and the like
  • Interact and cultivate strong relationships with all levels  of internal clients, as well as,  suppliers, partners, and internal teams
  • Lead student engagement initiatives, which include recruiting and training student ambassadors/influencers to help raise awareness of and actively promote Aramark’s programs and activities
  • Work closely with the Aramark Canada marketing team, especially the Senior Regional Marketing Manager, to implement marketing programs, track their progress and report on their effectiveness

Social Media:

  • Build and execute social media strategy which includes generating, editing, publishing and sharing daily content on all platforms
  • Generating content for news, blogs, and email newsletters
  • Assisting with various campaigns and planning special events
  • Responsible for driving more customers to social, web, and mobile platforms as well as improving and implementing new strategies including website optimization, social media platforms, creating visual content, and developing partnerships with influencers

QUALIFICATIONS:

  • Bachelor's degree in Marketing or Communications or related field 
  • Minimum 1-3 years’ experience in service industry preferably in food service or hospitality management
  • Strong organizational, time management and leadership skills. Project management experience is an asset.
  • A strong attention to detail and the ability to interpret and report on complex data from multiple proprietary and third-party software
  • Ability to communicate, build and deliver presentations clearly and concisely
  • Ability to think creatively and be innovative
  • Analytical skills to forecast and identify trends and challenges
  • Skills using technology and methodologies in graphic design, web design, and website management
  • Excellent interpersonal and communications skills
  • Deadline driven and enjoys the creative process
  • Ability to work well under pressure
  • Photography and editing skills are an asset
  • Proven working experience in social media marketing
  • Knowledge of online marketing and a good understanding of major marketing channels
  • Superior customer service orientation
  • Ability to work flexible hours, which may include nights, weekends or statutory holidays according to business needs
  • Must be authorized to work in Canada and not require work authorization sponsorship by Aramark for this position now or in the future

Informations sur l'employeur

1190 Guy street, Montreal, H3H 2L4
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